LF Around the Corner, New Opening at Jamsil Lotte World Store

[Asia Economy Reporter Yujin Cho] Lifestyle culture company LF (CEO Kyusik Oh)'s street edit shop brand Around the Corner opened a new store on the 14th at Lotte World Mall in Jamsil, Seoul.

The opening of the Jamsil Lotte World store targets young mall-goers who are highly interested in fashion. Around the Corner has expanded its presence beyond Seoul by opening stores in Sinsa-dong Garosu-gil flagship store, Times Square, Incheon, AK Hongdae, and in December last year, the Dongseong-ro store.

By the end of this year, the plan is to open a total of five additional stores including AK Suwon, Starfield Anseong, and Incheon Guwol to increase offline influence.

The Around the Corner Lotte World Mall store is a large-scale space of 330㎡ (100 pyeong), featuring a wide variety of fashion items from the latest trending clothing, accessories, shoes, to other small goods all in one place.

Inside, an industrial interior featuring concrete floors, gray bricks, and metal accessories was applied to create a stylish space where the past and present coexist.

To commemorate the opening of the Around the Corner Lotte World Mall store, from the 14th to the 16th and from the 21st to the 23rd, an event will be held offering up to 60% discounts on selected products from famous street brands such as Champion, Thisisneverthat, and Have a Good Time.

Additionally, from the 14th until the end of this month, popular items selected by Around the Corner will be discounted up to 50%, and customers who purchase over 50,000 KRW at the Lotte World Mall store will receive a 10,000 KRW coupon usable on the Aroundthecorner.com online mall while supplies last.

Meanwhile, Around the Corner, launched in 2012, has become a Korean-style edit shop leading trends by adopting a strategy of attracting numerous domestic and international designers and street fashion brands, as well as incubating emerging designer brands. Currently, it showcases about 2,000 brands through online and offline channels, securing a strong fan base mainly among trend-sensitive Millennials and Generation Z, and has recorded double-digit annual sales growth rates for the past three years.

This content was produced with the assistance of AI translation services.