Namhae-gun Focuses Agricultural, Livestock, and Fisheries Product Brand Marketing on the Seoul Metropolitan Area
Promotion Activities for 10 Items Including Garlic, Spinach, and Hanwoo
Integrated Brand Promotion of 'Saranghaeyo Bomulseom'
[Asia Economy Yeongnam Reporting Headquarters Reporter Son Tae-seok] Namhae-gun, Gyeongnam Province, is investing a total project cost of about 420 million won to actively launch brand marketing for agricultural, livestock, and marine products in the Seoul metropolitan area.
This year, direct transaction markets and special planned sales events will be promoted mainly at large distribution centers such as Nonghyup Hanaro Club branches and E-Mart in the metropolitan area.
According to the win-win agreement with Seoul City, promotional activities will also be intensively carried out at complex hub spaces such as ‘Nongbu Market’ and ‘Sangsaeng Sanghoe’.
The representative specialty products featured in this event include seven types of fresh agricultural and marine products such as garlic, spinach, Korean beef (Hanwoo), and pumpkin, as well as three processed products: black garlic, citron syrup, and fish soy sauce.
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The county plans to promote the integrated brand ‘Saranghaeyo Bomulseom’ Namhae-gun using media such as TV, SNS, newspapers, and the internet.
A scene from the special spinach promotional event held last December at Nonghyup Hanaro Mart Yangjae branch. / Namhae-gun
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