"Overcoming COVID-19 Together" Shinhan Bank's Bouquet Sharing Campaign

[Asia Economy Reporter Haeyoung Kwon] Shinhan Bank announced on the 13th that it will carry out the 'Bouquet Sharing Campaign' to convey gratitude and love through flowers in celebration of Valentine's Day.

This bouquet sharing campaign is held with the purpose of helping flower farmers who are struggling due to a sharp decline in sales caused by the consecutive cancellations of graduation and entrance ceremonies amid the COVID-19 pandemic, and to 'overcome the crisis together.' Various activities will be conducted at each branch until the 19th, including the 'Bouquet Relay,' where employees relay flowers to express gratitude to their colleagues, and the 'Rose Gift Event,' where flowers are given to customers visiting the branches.

The most notable feature of this campaign is that it is being carried out voluntarily through opinion leader groups within the bank. It was initiated by suggestions from the opinion leader groups of clerks and assistant managers called 'Young Force,' and section and deputy managers called 'S-Force.'

A Shinhan Bank official said, "We decided to promote this campaign after hearing that flower farmers are facing difficulties due to many events such as graduation and entrance ceremonies being canceled or scaled down since February," adding, "We will continue to carry out various activities that help our customers."

This content was produced with the assistance of AI translation services.