Titleist Apparel "For Performance Golf"

"Performance apparel designed exclusively for golfers."

This is Titleist's new product for the 2020 S/S season. The main concept is 'Pro-Tation,' a combination of 'Professional' and 'Rotation.' It focuses on the most suitable materials, patterns, and functionalities to enable efficient swings and movements from backswing to impact and finish. Stretch materials are mixed in to enhance mobility, and cut patterns are added where necessary to minimize resistance.

Phase Change Material (PCM), which changes between gas, liquid, and solid states depending on temperature, is applied to maintain a consistent body temperature. Black-colored material is added to the neck area, which can be contaminated or damaged by sweat and sunscreen. The mileage accumulation rate has been increased from 2% to 5% of the purchase amount. Customers who purchase over 700,000 won will receive a logo-engraved tote bag as a gift. More details are available on the website.

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