"Capturing Korean Millennials"... Mercedes-Benz Launches Compact 'A-Class Sedan' in Korea (Comprehensive)
The New A-Class Sedan and The New CLA Coupe Sedan Released Simultaneously on the 12th
[Asia Economy Reporter Kim Ji-hee] Mercedes-Benz Korea officially launched the first sedan of the A-Class, 'The New Mercedes-Benz A-Class Sedan,' and the second-generation model of the CLA, 'The New Mercedes-Benz CLA Coupe Sedan,' on the 12th. Through these new compact models, Mercedes-Benz expressed its ambition to capture the millennial generation in the domestic market.
The A-Class Sedan is a newly added sedan model to the lineup, which previously consisted only of hatchbacks. With the launch of the A-Class Sedan, Mercedes-Benz Korea has completed its premium sedan lineup ranging from the C-Class, E-Class, CLS to the S-Class.
Dimitris Silarakis, President of Mercedes-Benz Korea, said at the launch event held at 'Layer57' in Seongsu-dong, Seoul, "Customer preference is mainly focused on sedans. In Korea, four sedan models including the C-Class, E-Class, and S-Class account for 75% of total sales, showing high preference," adding, "In the Korean market where expectations for sedans are high, we are introducing two new sporty models: The New A-Class Sedan and The New CLA Coupe Sedan."
He continued, "These vehicles are prepared for the millennial generation seeking a more edgy and dynamic feel, and they will be loved as lifestyle vehicles."
The New A-Class Sedan features a stylish design along with an engine that combines performance and efficiency, and the latest infotainment system MBUX. The design emphasizes surfaces by reducing lines and gaps, embodying Mercedes-Benz's design motto of 'sensual purity.' The front features a low and long hood, a diamond radiator grille, and newly designed LED high-performance headlamps. The rear has taillights composed of two parts that emphasize the vehicle's width, giving a clean impression. Compared to the existing hatchback model, the overall length has increased by 130mm to 4550mm, with a width and height of 1759mm and 1440mm, respectively.
The New A 220 Sedan and The New A 250 4MATIC Sedan are equipped with next-generation 4-cylinder gasoline engines. They deliver maximum outputs of 190 horsepower and 224 horsepower, and maximum torques of 30.6 kg.m and 35.7 kg.m, respectively. The Individual mode allows drivers to customize settings for the engine, transmission, and handling according to their preferences.
The premium coupe sedan CLA is a model that harmonizes sports car proportions with the dynamic design of a 4-door coupe. The second-generation model emphasizes coupe-style design with a long and extended hood, power dome, and a rear license plate position moved downward. The interior is themed around 'high-tech' and 'young avant-garde,' with all elements including the steering wheel, center console, and seats designed accordingly. The standalone wide-screen display and large panoramic sunroof provide a spacious feel. Compared to the previous model, the front and rear tracks have been widened by 63mm and 57mm respectively, and the low center of gravity design offers a sporty driving experience.
The New CLA 250 4MATIC Coupe Sedan is equipped with a 2.0L 4-cylinder gasoline engine.
Mercedes-Benz Korea has priced these compact models at a more reasonable level. Mark Lane, Vice President of Product & Marketing at Mercedes-Benz Korea, said, "Both The New A-Class and The New CLA are offered at attractive price points," adding, "Customers can also enjoy the Mercedes-Benz Financial Services package, just like with other Mercedes-Benz models."
The prices for The New A 220 Sedan and The New A 250 4MATIC Sedan are 39.8 million KRW and 46.8 million KRW, including VAT. The New CLA 250 4MATIC Coupe Sedan is priced at 55.2 million KRW.
Hot Picks Today
There Is a Distinct Age When Physical Abilities Decline Rapidly... From What Age Do Strength and Endurance Drop?
- Taking Annual Leave and Adding "Strike" to Profiles, "It Feels Like Samsung Has Collapsed"... Unsettled Internal Atmosphere
- Cerebras Soars 70% on IPO Debut: Is Nvidia's Reign Ending as a New AI Semiconductor Power Emerges?
- "After Vowing to Become No. 1 Globally, Sudden Policy Brake Puts Companies’ Massive Investments at Risk"
- On Teacher's Day, a Student's Gifted Cake Had to Be Cut into 32 Pieces... Why?
Meanwhile, Mercedes-Benz Korea has opened the online store 'Mercedes me Store,' where various digital products available for Mercedes-Benz vehicles can be purchased. Customers can buy various digital functions such as smartphone integration packages and navigation, and activate these features online without visiting a service center, enabling immediate use. The service is available to all Mercedes-Benz vehicle customers with MBUX-equipped models from 2019 onwards.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
