Ford Korea Holds 2020 Ford·Lincoln Academy

[Asia Economy Reporter Su-yeon Woo] Ford Sales Service Korea (hereinafter Ford Korea) announced on the 12th that it held the '2020 Ford·Lincoln Academy' at Dragon City in Seoul on the 11th.

This event was held to encourage employees who achieved outstanding performance in sales and service departments. About 400 Ford Korea executives and employees, as well as sales consultants and service staff from Ford·Lincoln official dealers Sunin Motors, Premier Motors, The Park Motors, and Ihan Motors attended.

At the event, they reviewed the year 2019 and shared the main business goals and plans for 2020. In addition, employees who achieved the best performance in each department such as service, maintenance, and sales over the year were selected and awarded plaques along with a certain amount of encouragement money.

Huh Jin, Executive Vice President of Sales at Ford Korea, said, "The record-breaking sales performance in December, thanks to the success of the all-new Explorer launch and the strong performance of the Mustang, is all due to the hard work and capabilities of all dealer executives and employees on the front lines of sales and service." He added, "Since 2020 is the year when Lincoln's powerful luxury SUV lineup will be completed, we hope to achieve another great performance."

Kim Ju-yeon, a sales consultant at The Park Motors (Mapo showroom), who was selected as the '2019 Sales Champion' on this day, said in her acceptance speech, "I hope this year will also be a year where we strive for customer satisfaction and everyone achieves their goals."

In December last year, Ford Korea recorded its highest monthly sales since its establishment by selling 1,228 units, an increase of about 44% compared to the same period the previous year. In addition, the all-new Explorer, which was fully changed for the first time in nine years, sold a total of 823 units in December alone, achieving the highest monthly sales record for the Explorer. The Mustang, an icon of Ford and a symbol of American muscle cars, also set its highest sales record since entering the Korean market by selling 1,003 units throughout 2019.

Ford Korea plans to launch the Lincoln Aviator in March 2020 and the Lincoln Corsair in April, and within the year, it will release the Explorer Plug-in Hybrid Electric Vehicle (PHEV) and Aviator Grand Touring (PHEV) to target the high-performance eco-friendly sports utility vehicle (SUV) market.

This content was produced with the assistance of AI translation services.