Ssangyong Motor Recruiting Video Creator Supporters 'Ssangkmi'

[Asia Economy Reporter Suyeon Woo] Ssangyong Motor announced on the 12th that it is recruiting the first generation of 'Ssangkmi,' a creator supporters group interested in cars and videos.

The Ssangkmi supporters are open to individuals or teams interested in car and video content, and applications can be submitted by filling out a designated form through the official Facebook and Instagram by March 11. Among the first-round successful candidates announced on March 17, a second interview will be conducted, and the final successful candidates will be decided on the 27th.

Ssangyong Motor will award appointment certificates to the final successful Ssangkmi members and provide up to 3 million KRW in activity expenses for test drive vehicles and content production during the six-month activity period. They will also receive special privileges such as participation in official events hosted by Ssangyong Motor, discounts on new car purchases, and various lifestyle items offered by the brand collection 'Ssangyong Artworks.'

The supporters can freely select content topics based on their experiences and thoughts about Ssangyong Motor and produce content with their own unique sensibility. The distinctive video content created by Ssangkmi will be uploaded to Ssangyong Motor's official YouTube channel, and outstanding content will be adopted as material for Ssangyong Motor's digital advertisements. One Ssangkmi team with excellent performance will receive a prize of 3 million KRW after the activity period ends.

Ssangyong Motor stated that starting with this first generation, they plan to regularize the recruitment of Ssangkmi and continue activities continuously. A Ssangyong Motor official said, "We look forward to the activities of Ssangkmi who will bring joy with witty videos," and added, "We hope for active participation from creators who have interest and passion for cars."

This content was produced with the assistance of AI translation services.