"Everyday Sportiness"... E-Land Launches 'Active Line'
[Asia Economy Reporter Yujin Cho] E-Land World (CEO Choi Woonsik) has launched the 'Active Line' under its global manufacturing and distribution integrated (SPA) brand SPAO, which emphasizes sportiness in everyday life.
The Active Line, which is being fully launched this year, consists of about 40 products that are practical yet fashionable, allowing for various styling options alongside everyday wear.
The women's products include essential indoor sports items such as 'leggings' and 'bra tops,' while the men's products feature items like 'slim-fit short-sleeve T-shirts' with UV protection and 'stand collar zip-ups' known for their excellent shape retention.
A SPAO representative stated, "As more people enjoy light exercises like walking in their daily lives, we have introduced sports items that emphasize cost-effectiveness, practicality, and fashion. Starting this year, we plan to sell various sportswear that incorporates SPAO's unique fashion sense and youthful vibe."
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