GS25, Pungsoo Collaboration Products in Short Supply... Tuna Rice Ball Sales Up 45%

[Asia Economy Reporter Seungjin Lee] GS25 is fully enjoying the Pengsoo effect.

GS25 announced on the 12th that an analysis of Pengsoo-related data from the 1st to the 10th, when the collaboration with Pengsoo was officially launched, showed that 95% of the total prepared quantity of the three Valentine Pengsoo sets was sold out within just 10 days, causing a shortage phenomenon.

The number of visitors to the event page of GS25's exclusive app, My Refrigerator, which held a giveaway event for 10,000 Pengsoo cushions, surged 12 times compared to the same period last month, and the 10,000 Pengsoo cushions prepared by GS25 were sold out in 5 days, leading to an early end of the giveaway event.

Also, during the same period, sales of six types of ‘Tuna Rice Balls’ using tuna as the main ingredient, such as 'Tuna Mayonnaise' and 'Bacon Tuna Mayo,' sold at GS25 increased by more than 45% compared to the same period last year.

GS25 analyzed that the significant increase in customers purchasing tuna rice balls was a result of an episode aired on the 31st of last month on EBS 1TV's 'Giant PengTV,' where Pengsoo sold 300 tuna rice balls in one go.

GS25 plans to launch three types of White Day Pengsoo sets, including Pengsoo magnets and planned products, as well as various GS25 exclusive (PB) products such as dairy products featuring the Pengsoo character, timed for White Day on the 14th. Pengsoo collaboration products will be released sequentially throughout March.

A GS25 official said, “We planned this collaboration with Pengsoo to provide differentiated enjoyment and value beyond products to customers visiting GS25,” adding, “We will always strive to continuously plan and provide products and events that prioritize customer satisfaction, filled with the core keyword of GS25 in 2020, ‘sincerity.’”

This content was produced with the assistance of AI translation services.