LG Household & Health Care Saffron, Pengsoo Edition Released

[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) has launched the first product in collaboration with the trending creator Pengsoo, the fabric softener "Saffron Aura Pengsoo Edition," which contains no microplastic fragrance capsules.

Unlike regular plastic fragrance capsules that break down into microplastics over time through weathering, fragrance capsules themselves are microplastics and directly affect aquatic ecosystems. In particular, some fragrance capsules are known to stick to fabrics or textiles, coming into direct contact with our skin.

Since August 2018, LG Household & Health Care has excluded fragrance capsules from all fabric softener products. The flagship product, Saffron Aura Fresh Delight, is a fabric softener developed to maintain a subtle scent for a long time without using fragrance capsules.

The Saffron Aura Pengsoo Edition is composed of a total of four types according to scent. Each package features Pengsoo's unique gestures, adding visual enjoyment.

Earlier, LG Household & Health Care appointed Pengsoo as the model for Saffron Aura last month and has been conducting promotional activities to reduce the use of "fragrance capsules in fabric softeners."

An LG Household & Health Care official said, "The Saffron Aura Pengsoo Edition is a fabric softener designed to keep vivid scents subtly lasting for a long time," adding, "Through collaboration with Pengsoo, we plan to carry out marine environmental protection and social contribution activities to protect Pengsoo's friends in the ocean."

This content was produced with the assistance of AI translation services.