Beanpole Sports Collaborates with Stereo Vinyls

[Asia Economy Reporter Yujin Cho] Samsung C&T Fashion Division's Beanpole Sports announced on the 12th that it has collaborated with the global street brand Stereo Vinyls to present the 'Love Ride' collection, emphasizing a sporty mood.

This collection is uniquely designed by combining sportyism and street mood for the millennial generation who love riding.

Inspired by the rainbow jersey awarded to the winner of road cycling competitions, the collection features five colors?blue, black, yellow, green, and red?applied to jackets, track jumpers, hoodies, cardigans, as well as ball caps, bags, and shoes.

Designs utilizing the Love Ride character, along with various styles of heart prints and embroidery, add distinctive points. Jackets with collar color designs and hem strings create a casual feel; hoodies feature color-blocked check fabric on the inside of the hats; cardigans harmoniously blend jacquard textures with heart logos; and tracksuits with multicolored collars impressively express young street sensibility in a sophisticated way.

Kim Sunmi, team leader of Beanpole Sports, said, “We fantastically blended sportyism with street sensibility targeting millennials who enjoy riding,” adding, “We will continuously present new and fresh collections not only through collaborations with street brands but also through encounters with various contemporary artists.”

Beanpole Sports plans to expand communication with young people in their 20s and 30s by releasing various products based on continuous collaborations not only with street brands but also with contemporary artists.

This content was produced with the assistance of AI translation services.