Emart24 Launches 'Welfare Membership' Welfare Club Service

[Asia Economy Reporter Cha Min-young] Emart24 announced on the 12th that it will launch the Welfare Club service starting from the 13th.

The Welfare Club service is a membership program that allows public officials who receive welfare points annually and employees of certain large corporations to use their welfare points like cash with a welfare card at online and offline affiliated stores partnered with the Welfare Club, and receive additional discount benefits. The additional billing discount benefits vary by company.

At all Emart24 stores nationwide, except for some special locations, customers can receive the highest 3% billing discount benefit in the convenience store industry when paying with a welfare card. However, purchases of tobacco and service products are not allowed.

Lee Dong-ho, head of the Strategic Marketing Team at Emart24, said, “We introduced the Welfare Club service to revitalize franchise store sales by attracting new customers. Since convenience stores are the closest offline distribution channel to customers, we expect active use of welfare points.”

Meanwhile, as of the second half of last year, the number of Welfare Club members was approximately 2.27 million, and the annual welfare points granted to members amounted to about 1.5 trillion KRW.

This content was produced with the assistance of AI translation services.