BMW Korea Launches 'Safe Care Service Campaign' to Address Concerns Over Novel Coronavirus

Published 10 Feb.2020 10:16(KST)

BMW·MINI Safe Care Service Campaign (Photo by BMW Group Korea)

[Asia Economy Reporter Kim Ji-hee] BMW Group Korea announced that starting from the 10th, it will conduct the 'Safe Care Service Campaign' at all BMW and MINI official service centers nationwide.

This campaign was prepared to protect customer safety through proactive measures amid concerns over the spread of the novel coronavirus.

First, to accommodate customers hesitant to visit service centers, the contactless pickup and delivery service will be expanded. The pickup and delivery service is a customer satisfaction program where a professional driver picks up the vehicle needing repair, completes inspection and repair, and then returns the vehicle to the customer. Previously, this service was only available to customers within the BSI/MSI (BMW/MINI vehicle inspection and consumable replacement service) and warranty repair periods, but from this day forward, the service will be temporarily expanded and provided free of charge not only to customers whose BSI/MSI has expired but require consumable replacement repairs, but also to accident vehicles and recall-eligible customers.

Additionally, sterilization services will be performed on all vehicles after repairs are completed. After vehicle inspection and repair, a sterilizing spray will be applied inside the vehicle for cleanliness, and a ‘Safe Care Service Completed’ sticker will be attached before delivery.

Furthermore, BMW original ultra-fine dust filters, which filter out ultra-fine dust directly causing respiratory diseases, will be sold at a 50% discounted price. BMW and MINI ultra-fine dust filters feature innovative technology added to the existing micro activated carbon filter, blocking the inflow of external harmful dust as well as filtering bacteria, allergens, and fine dust.