Innisfree Releases 'Brightening Pore Serum' Advertisement Video Featuring Actor Shin Goo

[Asia Economy Reporter Yujin Cho] Natural cosmetics brand Innisfree has released a unique advertisement video featuring its new product, the ‘Brightening Pore Serum,’ and actor Shingu.

In the newly released advertisement video, actor Shingu cleverly conveys the efficacy of the Brightening Pore Serum, which shows results after 4 weeks of use, by using the popular phrase “See you in 4 weeks.”

Innisfree’s February new product, Brightening Pore Serum, contains triple vitamin (B3, B5, C) derivatives and Jeju Hallabong peel extract. It is a whitening functional serum that cares for blemishes, pores, and elasticity.

Through clinical trials, it was confirmed that after 4 weeks of use, the area of pigmentation decreased by 42.4%, and the melanin improvement rate increased threefold.

From today until the 13th, applications for the ‘Blemish All-Care 4-Week Challenge’ event are being accepted on the official Innisfree website. All participants selected as challengers will receive a full-size Brightening Pore Serum and have the opportunity to feel their skin changes while completing weekly missions during the 4 weeks of product use, as well as win generous prizes.

An Innisfree representative stated, “We used actor Shingu as the advertising model to convey the product’s efficacy more reliably after a certain period of use. The key point is the perfect harmony between the product’s proven effectiveness through a 4-week clinical trial and consumer survey, and the model’s memorable line in the video.”

This content was produced with the assistance of AI translation services.