Lotte GRS Launches 'Lotte Eats' Offering Order Services for 5 Brands Including Lotteria and Angel-in-us
[Asia Economy Reporter Choi Saeng-hye] Global dining company Lotte GRS launched the integrated app ‘Lotte Eats,’ which provides self-ordering services for all its brands, on the 10th.
Lotte GRS developed the brand-integrated app Lotte Eats, focusing on customer convenience by allowing users to access five brands?Lotteria, Angel-in-us, Krispy Kreme Doughnuts, TGI Fridays, and Villard Charlotte?from a single app. In particular, by expanding the delivery app service, which was previously available only for Lotteria, to all five brands, the company strengthened its own delivery system.
The main features introduced in the Lotte Eats integrated app include ‘Home Service (Delivery),’ which allows customers to easily order their desired menu anytime and anywhere, and ‘Eats Order,’ designed to minimize customers’ waiting time at stores. Additionally, customers receive a stamp (CHIP) for every 8,000 KRW spent, which can be accumulated to enjoy various benefits across all brands.
To enhance customer convenience, the app offers five easy login methods considering accessibility: Lotte Members ID, fingerprint, PIN number, mobile phone number, and Face ID. It also provides a post-accumulation feature for stamps not collected at the time of purchase, electronic receipts that eliminate the need for paper receipts, and a drive-thru function that registers vehicle information when ordering via Eats Order to deliver products quickly and accurately.
The app also introduced an integrated prepaid card function. When holding a prepaid card, users can make online and offline payments across the five brands by displaying the barcode. The prepaid card status and balance can be quickly checked from the Lotte Eats main screen, making it convenient to manage card information.
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A Lotte GRS official stated, “The Lotte Eats integrated app was developed to provide various rewards across brands to customers as a multi-dining franchise company. As mobile ordering users continue to increase, we will offer diverse customer benefits and a convenient system through our own ordering and delivery app.”
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