Kia Motors Hosts UEFA Europa League Trophy Tour
[Asia Economy Reporter Suyeon Woo] Kia Motors announced on the 7th that it will conduct the UEFA Europa League Trophy Tour to mark the start of the UEFA Europa League final tournament, a festival for soccer fans worldwide.
The Europa League is a prestigious European club competition organized annually by UEFA. The final tournament, starting this month, will culminate in the final match held on May 27 in Gdansk, Poland.
The UEFA Europa League Trophy Tour will begin in Frankfurt and proceed to seven major cities across Europe, including Barcelona, Geneva, Rome, Amsterdam, Manchester, and Warsaw, visiting key landmarks, schools, and youth soccer clubs.
Following last year, Kia Motors will again run a soccer shoe donation campaign during the tour in partnership with the UEFA Children's Foundation to support refugees at the Zaatari Camp in Jordan, who dream of a bright future through soccer despite difficult circumstances.
The soccer shoe donation campaign is open to everyone regardless of age or gender and donations can be made at the Europa League Trophy Tour booths or Kia dealerships in participating countries. Kia Motors will also hold a raffle event for Europa League final match tickets for participants in the donation campaign.
The Europa League Trophy Tour will feature world soccer legends such as 'Wonderboy' Michael Owen, appointed as a global brand ambassador, along with Thomas Berthold and Eric Abidal, creating a special and meaningful occasion.
Additionally, Kia Motors plans to invite not only soccer legends but also influencers in the soccer field, including YouTube creators, to actively engage with young soccer fans.
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A Kia Motors official stated, "Through the UEFA Europa League Trophy Tour, we aim to communicate with soccer fans worldwide and share a special experience. We will strive to promote Kia Motors to more customers through soccer and create a meaningful event that shares the value of giving with soccer fans around the world."
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