"Popularization of Imported Cars" Volkswagen Launches 3rd Generation Touareg in Korea... Prices Starting from 88.9 Million KRW

Volkswagen Korea's '5T Strategy' Second Batter Touareg Launch
3.0 TDI Model Price 88.9 Million ~ 100.9 Million KRW

(Photo by Volkswagen Korea)

[Asia Economy Reporter Kim Ji-hee] Volkswagen Korea officially launched the third-generation new Touareg, a large sport utility vehicle (SUV), on the 6th and began full-scale sales. The Touareg is the second model in Volkswagen Korea's SUV-focused '5T Strategy' announced last year and is the first time this vehicle has been introduced in the domestic market.

Stefan Krap, Head of Volkswagen Division at Audi Volkswagen Korea, said at the launch event held at the Grand Hyatt Seoul in Hannam-dong, Seoul, "The third-generation new Touareg is a completely redesigned and digitized model for future mobility that will gain an edge in the fiercely competitive luxury SUV market. It delivers perfect performance both off-road and on-road and offers the largest interior space among Volkswagen models."

The Touareg is Volkswagen Group's first luxury SUV, first introduced in 2002. In July last year, it became a globally popular model, surpassing a cumulative production volume of 1 million units about 17 years after the launch of the first-generation model.

The newly released third-generation model features upgraded design and advanced functions. It reflects Volkswagen's unique design language, characterized by striking headlamps, a chrome radiator grille, and a side line that elegantly extends from the long hood. In particular, the grand yet refined exterior design is enhanced with modernity through the application of new technologies.

The body size has increased by 79mm in length and 45mm in width compared to the previous model, measuring 4880mm in length and 1985mm in width. The height (1700mm) has decreased by 9mm.

The chrome-plated grille seamlessly continues with the horizontal line starting from the front lights. Additionally, the IQ. Light - LED matrix headlights combine headlights, daytime running lights, turn signals, and cornering lights into a three-dimensional design that integrates into the front of the Touareg.

The interior of the new Touareg is optimized for the driver with a clean, clutter-free design, spaciousness, and the Innovision Cockpit display embodying the future of mobility. A total of 30 ambient light colors add an elegant and luxurious atmosphere inside. The ErgoComfort seats applied to the front seats are ergonomically designed and can be electrically adjusted in 14 directions, including seat height, length, cushion angle, and backrest tilt.

The front features a digitally integrated 15-inch large TFT touchscreen and a 12.3-inch digital instrument cluster connected seamlessly as the 'Innovision Cockpit,' which is installed for the first time in the world. The Innovision Cockpit, standard across all lineups, enhances convenience with an intuitive interface and driver-customized system. The 15-inch TFT touchscreen can be operated via touch and gesture recognition, allowing easy use of the infotainment system while driving. The 12.3-inch digital instrument cluster can display customized information such as driving speed, rpm, fuel status, and other preferred data.

The new Touareg offers five models in total: 3.0 TDI Premium, Prestige, R-Line, and 4.0 TDI Prestige, R-Line. The Touareg 3.0 TDI model, equipped with a 3.0ℓ V6 diesel engine, delivers a maximum output of 286 horsepower and a maximum torque of 61.2 kg·m. It accelerates to 100 km/h in 6.1 seconds. The official fuel efficiency is 10.3 km/ℓ.

The new Touareg 4.0 TDI model, scheduled for release in the second quarter, is equipped with a newly developed 4.0-liter V8 diesel engine. It delivers a maximum output of 421 horsepower and a maximum torque of 91.8 kg·m.

It is also equipped with advanced driver assistance systems (ADAS). Features such as 'Front Cross Traffic Assist,' which detects vehicles and pedestrians approaching at tunnel exits or intersections where prediction is difficult and activates emergency braking, and the 'Proactive Occupant Protection System,' which tightens seat belts and closes open windows and panoramic sunroofs when a collision risk is detected, are standard across all lineups.

Other features include ▲Forward Collision Warning and Emergency Braking Front Assist ▲Adaptive Cruise Control ▲Rain Assist ▲Traffic Jam Assist ▲Side Assist, Rear Traffic Alert System ▲Park Assist ▲Fatigue Warning System ▲Front and Rear Sensors.

The price of the Touareg 3.0 TDI model is 88.9 million KRW for Premium, 96.9 million KRW for Prestige, and 100.9 million KRW for R-Line.

Meanwhile, Volkswagen Korea, which opened the door to the 5T strategy last year starting with the Tiguan, will complete its entire SUV lineup this year, consisting of compact (T-Roc), compact mid-size (Tiguan), mid-size (Tiguan Allspace), mid-large (Touareg), and large (Teramont). Following the Touareg launch, the Tiguan Allspace is scheduled to be launched in April.

This content was produced with the assistance of AI translation services.