Jowon-tae's Proposal Approved by Jung Tae-young... "Let's Create Positive Topics, Whether in Volleyball or Management"

Korean Air and Hyundai Card Partnership Celebration
Event at Volleyball Match

[Asia Economy Reporter Ki Ha-young] In December last year, Chung Tae-young, Vice Chairman of Hyundai Card, received an unexpected proposal. Cho Won-tae, Chairman of Hanjin Group and President of the Korea Volleyball Federation (KOVO), personally called and suggested, "Let's show friendly competition by cross-advertising Hyundai Card and Korean Air during volleyball games." Vice Chairman Chung, who always values novelty and fun, readily accepted. It was a collaboration between two club owners who share a special affection for volleyball, often visiting the stadium whenever they have time.

According to industry sources on the 6th, Hyundai Card and Korean Air held a 'uniform cross-advertisement' event during a volleyball game to commemorate their partnership agreement. On the 2nd, at the Cheonan Yu Gwan-sun Gymnasium during the Dodram 2019-2020 V-League Round 5, the Korean Air Jumbos and Hyundai Capital Skywalkers wore uniforms bearing the logo (CI) of the opposing team's parent company while playing. It was a unique event between two teams fiercely competing for rankings. Currently, Korean Air Jumbos hold 2nd place, and Hyundai Capital Skywalkers are in 3rd.

This event was a 'creation' made to celebrate the partnership formed when the two owner club presidents, who particularly love volleyball, contacted each other and united for a new revenue business. Earlier, Hyundai Card and Korean Air signed a private label credit card (PLCC) partnership agreement in December last year. PLCC is a credit card created by a company that wants to directly own a credit card, collaborating with a card company that has expertise in card product design and operation. Unlike 'affiliated cards' that add specific company benefits to the card company's basic product, PLCC provides all benefits and rewards from card usage as benefits of the respective company.

This card is scheduled to be released exclusively by Hyundai Card for Korean Air around the end of next month. It will be the first airline-exclusive card in Korea. Since Korean Air, which directly manages airline mileage, shares funding and participates in operations, it is expected to offer much greater benefits than affiliated cards. The industry is also paying attention to customized benefits and premium marketing that will be provided by utilizing card payment and airline usage data held by both companies.

Meanwhile, the result of the game that day was a victory for Korean Air Jumbos. Both teams had two wins each up to the 4th set, but in the final 5th set, Korean Air Jumbos scored 15 points and Hyundai Capital Skywalkers 13 points, with Korean Air defeating Hyundai Capital to take the win. Volleyball fans responded that the game was refreshing as it seemed like players were switching teams during the match. Both teams plan to continue the uniform cross-advertisement event not only during the regular season but also through the final game of the postseason.

On the 2nd, Vice Chairman Chung posted on Facebook, "I am curious about the players' feelings when their opponents wear uniforms with their own company's name on the chest," adding, "I hope such friendly topics increase in professional volleyball."

This content was produced with the assistance of AI translation services.