[Asia Economy Reporter Yujin Cho] Amorepacific's makeup specialty brand Rarekind announced on the 6th that it has launched the portable 'Mini Album To-Go Brown.'


This new product is a version of the popular No. 3 Brown shading product from the existing 'Mini Album Vol. 1,' reduced to one-third of its size. It was introduced in response to customers' main feedback that, while they are satisfied with the ample volume, they want to carry it with them regularly.


The Mini Album line is characterized by its packaging, which perfectly recreates the shape of a CD, embodying a newtro sensibility. The Mini Album To-Go Brown was also released in a portable size that fits conveniently into a pouch.


The color retains the existing shade that was loved for creating a natural shadow effect. Among the brown shades, three were combined, all with brightness levels suitable for shading makeup without any red tones.


The brightest Replay shade is ideal for adding shadow to the bridge of the nose, the Brown Flavor shade works well for defining the hairline, and the darkest Don't Stop shade is perfect for clearly expressing facial contours. Mixing these three shades allows for more natural shading on the face, enabling three-dimensional makeup.



This product is available for purchase on Amorepacific Mall, Aritaum Mall, as well as Olive Young Mall, the designer select shop W Concept Mall, CJ Mall, and others.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing