Capture the 2030 Customers... Shinsegae Sior Collaborates with Idols

[Asia Economy Reporter Lim Hye-seon] Shinsegae's cosmetics select shop Chicor announced on the 5th that it will collaborate with 'K-pop' singers and carry out various marketing activities.

Chicor recently conducted a photo shoot with Apink's Son Na-eun. In the photo shoot, Chicor introduced its self-produced foundation product. Son Na-eun applied the 'Expert Velvet Coverage Stick Foundation' herself to complete the makeup.

Previously, singer Hong Jin-young held a fan signing event and makeup show at the Gangnam Station flagship store in December last year.

Chicor is considered a representative 'young content' created by Shinsegae. According to Chicor, when looking at the sales proportion by age group last year and this year, customers in their 20s and 30s account for nearly 60%.

Having surpassed 30 stores last year, Chicor plans to open 10 additional stores this year.

This content was produced with the assistance of AI translation services.