Korea GM held the delivery ceremony for the first Trailblazer and will begin full-scale customer deliveries starting today. The photo shows CEO Kaher Kazem handing over the first Trailblazer to player Jung Chan-sung at the Korea GM Bupyeong Plant PR Center. Photo by Jung Chan-sung

Korea GM held the delivery ceremony for the first Trailblazer and will begin full-scale customer deliveries starting today. The photo shows CEO Kaher Kazem handing over the first Trailblazer to player Jung Chan-sung at the Korea GM Bupyeong Plant PR Center. Photo by Jung Chan-sung

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[Asia Economy Reporter Kiho Sung] On the 4th, Korea GM held a delivery ceremony for the first Trailblazer vehicle and announced that full-scale customer deliveries would begin from that day.


The first customer was UFC fighter Jung Chan-sung. Chevrolet stated that Jung Chan-sung, nicknamed the "Korean Zombie" for his impactful fighting style of getting up and fighting again no matter how many times he is hit and knocked down, was selected as the first customer. Among the various trims of the Trailblazer, Jung Chan-sung chose the RS model, which emphasizes sporty appeal.


Receiving the vehicle amid congratulations from Korea GM President Kaher Kazem and Caesar Toledo, Vice President of Sales, Service, and Marketing, Jung Chan-sung said, "The Trailblazer, which surpasses the existing class, has similarities to martial arts where technology can overcome weight class differences," adding, "The moment I first saw the car, its sleek and sporty design was impressive, and especially my wife really liked the RS model, so the whole family will use the vehicle a lot."


Vice President Toledo said, "Just like Jung Chan-sung, who opened a new chapter in Korean mixed martial arts by overwhelming every match with persistent challenging spirit and advanced skills, the Trailblazer is also creating a new segment worthy of its name 'Pioneer,'" and added, "As vehicle deliveries begin in earnest, more customers will experience satisfaction beyond expectations with the Trailblazer’s outstanding performance and advanced features, which they have not experienced in existing SUVs."


Korea GM plans to continue market response for the Trailblazer by appointing Jung Chan-sung as the Trailblazer ambassador for six months starting February.



Meanwhile, starting today, Korea GM will expand customer experience and consultations by displaying the Trailblazer at Chevrolet dealerships nationwide along with the start of customer deliveries.


This content was produced with the assistance of AI translation services.

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