4th Generation New Sorento, Teaser Image Released

[Asia Economy Reporter Kiho Sung] Kia Motors unveiled teaser images of the ‘New Sorento,’ scheduled for release in March, on the 4th.

The 4th generation Sorento is a new model born six years after the launch of the 3rd generation in 2014.

The 4th generation Sorento also promises significant innovative changes. First, Kia applied a new platform for the first time in a sport utility vehicle (SUV) with the 4th generation Sorento, securing competitive interior space not only compared to mid-size SUVs in the same class but also to larger SUVs through optimal layout design. In addition, major improvements were made in many areas including collision safety, driving stability, ride comfort, and handling (R&H).

Notably, the 4th generation Sorento is the first domestic mid-size SUV to apply an eco-friendly powertrain with a gasoline turbo hybrid engine.

Furthermore, the new Sorento plans to actively target the mid-size SUV market, which holds a significant share domestically, by incorporating numerous new technologies such as class-leading advanced driver assistance systems (ADAS) and IT convenience features.

A Kia Motors official stated, “The 4th generation Sorento will become the most powerful model in the SUV market by achieving another innovation,” adding, “It will be a versatile SUV that appeals not only to consumers considering mid-size and large SUVs but also to customers who have both sedans and SUVs in mind.”

This content was produced with the assistance of AI translation services.