[2020 Asia Consumer Awards] Misutgaru Latte & Carrot & Cheese Cream Seasonal Limited Cake Also 'Oyes'

[Asia Economy Reporter Seungjin Lee] This year marks the 35th anniversary of Haitai Confectionery's 'Oyes,' which has grown into the best real chocolate cake through continuous change. Oyes achieved great success last year with brand innovation leveraging its strength of having the highest moisture content in Korea at 20%.

In particular, it led great popularity as a seasonal limited product, a seasonal cake only available during certain times of the year. The summer 'Misutgaru Latte' and autumn 'Carrot & Cheese Cream' were praised for harmonizing tradition with a youthful sensibility, setting complete records.

Mini and large-sized products tailored to market trend changes also gained great popularity. 'Oyes Mini,' launched in March last year, surpassed 10 million units sold within two months. 'Oyes Big,' released in December, became popular as an item replacing cakes for various celebrations where formalities are burdensome.

The popularity of Oyes is due to the moist cake sheet with 20% moisture content and the sweet cream’s soft harmony. It is analyzed that the secret to its popularity lies in maintaining the best moistness and freshness by adhering to the unique method of using drinking water for production, the only one among domestic snacks.

Meanwhile, Haitai Confectionery established and operates the 'Safety Guarantee Office' directly under the CEO in April 2006, the first in the domestic food industry, to ensure the highest level of safety for all products produced and sold by the company.

As the first domestic company to join the Asia Food Information Center (AFIC), it effectively responds to global food safety issues. Corporate social responsibility activities are also carried out through ▲ practicing neighborly love ▲ supporting traditional music ▲ promoting sports popularization ▲ supporting cultural creation and Mecenat.

This content was produced with the assistance of AI translation services.