Seven Eleven Launches 'Last Order' Service for End-of-Day Discount Sales

"Convenience Store Food Clearance Sale Begins."

Priority Implementation on Products with Short Shelf Life Such as Lunch Boxes and Dairy Beverages

Target Items to Expand to All Food Categories in the Future

[Asia Economy Reporter Lim Hye-seon] Convenience stores will offer a 'clearance discount' service.

Seven Eleven announced on the 30th that it will launch the industry's first clearance sale service called 'Last Order' on the 1st of next month in partnership with the startup company 'Miro.' 'Miro' develops and operates the 'Last Order' platform for trading products nearing their expiration date.

At over 10,000 Seven Eleven stores nationwide, products nearing their expiration date will be offered at reasonable prices. Target products include lunch boxes, triangular gimbap, gimbap, and dairy beverages. The discount rate is 30%, applied to products at least 3 hours before their expiration time.

To celebrate the service launch next month, a half-price (50%) discount event will be held.

Seven Eleven plans to initially implement the service focusing on products with relatively short shelf lives such as food, dairy beverages, and fresh produce, then expand the target items to cover the entire food category.

Through this service, Seven Eleven expects to significantly reduce the disposal burden on franchise owners nationwide while also improving profits by attracting new customers. Additionally, to promote mutual growth with franchise stores, the sales commission paid to Last Order will be fully covered by the headquarters for food products at all times, and for non-food products, the headquarters will cover 100% for the first three months, after which the cost will be shared according to the distribution ratio between the headquarters and the franchise stores.

This content was produced with the assistance of AI translation services.