[2020 Asia Consumer Awards] Angel-in-us Targets Market with Systematic Coffee Bean Quality Management System

[Asia Economy Reporter Lee Seon-ae] Angel-in-us enhances the freshness of raw coffee beans to the highest level by precisely controlling time and temperature through the 'Pure Roasting System' using top-grade Arabica beans, bringing out the original taste of coffee. Additionally, by using carefully selected Arabica raw beans from domestic roasting factories, it provides the unique smooth and rich aroma and fresh taste of coffee through uniform roasting inside and out.

Furthermore, baristas are selected at each branch nationwide and actively supported to obtain Q Grader certification, fostering experts to provide customers with the highest quality coffee. Currently, having produced over 40 excellent Q Graders, Angel-in-us is playing a significant role as a cradle of coffee talent befitting its status as a leading domestic coffee brand. As a result, Angel-in-us baristas swept 1st, 2nd, and 4th places at the 2019 Korea Barista Championship.

Angel-in-us operates a supervisor system across six branch networks nationwide to collectively inspect hygiene and cleanliness at directly managed and franchise stores. Each branch supervisor strives to protect consumer rights by promptly responding to hygiene inspections and customer complaints, as well as directly engaging with customers.

Meanwhile, Angel-in-us is also dedicated to social contribution activities. In October 2019, it held a signing ceremony for the 'Educational Support Project for Gifted Foster Children from Low-Income Families,' under Save the Children, to help foster children showing special academic talents focus on their studies. Through this agreement to help protected children from low-income families grow into healthy members of society, Angel-in-us decided to donate a portion of the sales from Angel-in-us Single Origin Coffee to this project as sponsorship funds.

This content was produced with the assistance of AI translation services.