CU Launches 'Keeping Coupon Service' Allowing Storage of '+1' Gift Products

[Asia Economy Reporter Seungjin Lee] CU will officially operate the gift product coupon service 'CU Keeping Coupon Service' starting from the 6th of next month.

The CU Keeping Coupon Service is a feature that issues coupons in the CU membership app 'Pocket CU' like a coupon when customers do not want to receive the '+1' gift event product immediately or when the product stock is insufficient at the store.

The storage and usage methods are simple. When purchasing a gift event product, request 'keeping' from the staff, present the One Barcode (integrated barcode) within Pocket CU, and after payment, an exchange voucher is issued to the coupon box. When using it, simply scan the exchange voucher barcode stored in the coupon box just like a regular mobile coupon.

If you want to use multiple coupons at once, just select the coupons and register them to the Pocket CU One Barcode, and with one barcode scan, payment, discount, accumulation, and coupon use are all completed.

CU Keeping Coupons can be used anytime at the issuing store before the coupon's expiration date (30 days), even if the event period, usually conducted monthly, has passed.

Products that could be cross-gifted with different flavors can also be exchanged by selecting products within the same range when exchanging coupons.

CU expects that the shopping convenience experienced by customers will be greatly improved with the opening of the Keeping Coupon Service, as the sales of gift event target products are on average more than 60% higher than non-event products.

To commemorate the launch of the Keeping Coupon Service, CU plans various events until the end of February, starting with a pre-event from the 28th where customers can win CU membership points by guessing the name of the 'CU +1 Gift Product Coupon Service' from the initial consonants.

Choi Ji-young, head of BGF Retail CRM Team, said, “We expect the CU Keeping Coupon Service to broaden customers' product choices and greatly help franchise stores secure loyal customers.”

This content was produced with the assistance of AI translation services.