Citro?n Launches '101 Comfort Guide' Featuring Creator Lifestyle Know-How
101st Anniversary Celebration Event
[Asia Economy Reporter Kim Ji-hee] Citro?n announced on the 28th that it will celebrate its 101st anniversary by launching a content series called ‘101 Comfort Guide,’ featuring lifestyle and hobby know-how in collaboration with content creators.
The 101 Comfort Guide was planned to support customers in enjoying their desired lifestyle more easily by having experts from various fields serve as comfort guides. Citro?n selects three themes related to comfortable and enjoyable hobbies and three content creators each quarter. For each theme, 10 online contents will be uploaded weekly on the content creators’ channels and Citro?n’s official Instagram. In the last month of each quarter, an offline one-day class called ‘101 Comfort Playground’ with the creators will also be held.
The first 101 Comfort Guide theme is ‘Comfort Indoors,’ consisting of cooking, design, and drawing content. Participants include ‘Mulkong,’ the chef of Mulkong Sikdang who is popular for simple and beautiful dishes; ‘On Choram,’ an illustrator designer who has authored books on calligraphy and illustration and shares easy and comfortable design know-how; and ‘Kang Han,’ a drawing artist known for adding imagination to everyday life through his artwork.
On March 28, an offline one-day class ‘101 Comfort Playground’ will be held, led by the three content creators. Participation is possible by applying for a test drive on the Citro?n website, visiting the showroom, and completing the test drive. Final participants will be selected through a lottery.
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Song Seung-chul, CEO of Hanbul Motors, the official importer of Citro?n, said, “Since 1919, Citro?n has strived to provide more comfortable mobility and lifestyle based on research on customers for 101 years. Through collaborations with various fields and enhancing customer experiences, we will solidify our position as a lifestyle brand representing ‘comfort.’”
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