Hyundai Motor Unveils Second Campaign Video Featuring Vision of 'Progress for Humanity'

Second Brand Campaign Video Since Last November

Player Park Jun-beom is seen walking while wearing the medical robot 'H-MEX' equipped with Hyundai Motor's wearable robotics technology (Photo by Hyundai Motor).

[Asia Economy Reporter Kim Ji-hee] Hyundai Motor Company released a video on the 23rd of the project "Second Steps," which assists Park Jun-beom, a national disabled archery athlete with lower body disabilities, in walking using "wearable robotics" technology.

In November last year, Hyundai Motor began a brand campaign to introduce its next-generation brand vision, "Progress for Humanity." The first brand campaign video featured stories centered on ▲robotics ▲last-mile mobility ▲autonomous driving ▲hydrogen fuel cell vehicles, conveying the philosophy of developing human-centered future mobility.

In that video, Park, the protagonist of the robotics segment, attracted attention by standing up from a wheelchair and drawing a bowstring with the help of Hyundai's wearable robotics medical robot "H-MEX."

The newly released "Second Steps" video is a follow-up story to the robotics segment. It captures the moment when Park walks and embraces his mother, symbolizing the connection between people through "mobility."

Notably, Hyundai implemented a gyro sensor on the mobile website that detects device tilt, requiring customers to hold their phones upright to view the video.

A Hyundai Motor official stated, "Athlete Park Jun-beom and his family have begun to dream of a new future through the 'H-MEX' technology," adding, "Hyundai will continue to provide various mobility services, including transportation means, to make 'customers' time' more valuable and to pursue progressive future technological development centered on humans."

This content was produced with the assistance of AI translation services.