During Holidays, Chicken... Kyochon Chicken Records Highest Sales on Last Day of Lunar New Year Holiday
Chicken Orders Gradually Increase During Holiday Periods... Sales Rise Over the Last 3 Years During Seollal Holiday
[Asia Economy Reporter Lee Seon-ae] Kyochon F&B announced on the 22nd that the sales volume at franchise stores during the Lunar New Year holiday over the past three years showed higher sales on the last day of the holiday compared to usual.
According to Kyochon Chicken's data, sales on the last day of the Lunar New Year holiday over the past three years were about 15% higher than usual. Additionally, the sales volume on the last day of the holiday period was the highest among the days counted.
Furthermore, chicken consumption during the Lunar New Year holiday is gradually increasing. Sales during last year's Lunar New Year holiday rose by more than 20% compared to 2017. The best-selling menu items during the holiday period were Kyochon Original (soy sauce chicken) in 2017, Honey Combo in 2018, and Honey Combo again in 2019.
Typically, the dining franchise industry experiences a decline in sales during holiday periods due to holiday foods and franchise store closures. However, the gradual increase in chicken consumption during the holiday period is seen by the industry as reflecting a trend toward simplifying holiday celebrations. In particular, the increase in delivery food orders on the last day of the holiday is attributed to growing holiday fatigue.
A Kyochon representative stated, “Sales during the holiday period, excluding the Lunar New Year's Day and the day before when many franchise stores are closed, are higher than usual,” adding, “As more consumers choose to spend the holiday simply, the consumption of delivery chicken also appears to be increasing.”
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Meanwhile, ahead of the Lunar New Year holiday, Kyochon launched two new boneless menu items. These are ‘Kyochon Sunsal’ and ‘Kyochon Red Sunsal,’ flavored with Kyochon's signature sauces: Kyochon Soy Sauce and Kyochon Red Sauce. With the release of these two boneless items, Kyochon has completed a boneless lineup of three flagship products, including the ‘Honey Sunsal,’ which sold 2.6 million units last year.
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