Nexen Tire, Central Research Institute's 'Media Wall' Wins Ministry of Science and ICT Minister Award

[Asia Economy Reporter Suyeon Woo] Nexen Tire announced on the 20th that the 'Media Wall' at its Central Research Institute located in Magok, Seoul, won the highest award, the Minister of Science and ICT Award, at the 2019 &Award held on the 17th.

Now in its 13th year, the '&Award' is a representative domestic digital media award hosted by the Korea Digital Enterprise Association and officially sponsored by the Ministry of Science and ICT, the Korea Broadcast Advertising Corporation, and the Korea Internet & Security Agency. Entries in 64 categories across 2 divisions are selected through a fair and rigorous judging process to choose companies and organizations, and among the grand prize winners in each division, the Minister’s Award is selected after an additional review.

Nexen Tire Media Wall

The Media Wall, located in the lobby on the first floor of Nexen Central Research Institute, utilizes an LED display measuring 30 meters wide and 7 meters high, expressing the infinite possibilities of Nexen Tire through video.

Nexen Tire’s Media Wall consists of story mode content that symbolically communicates the management philosophy and core values, mood mode for the experiential space that maximizes the atmosphere of the lobby and shares emotions, and message mode content that sensually and intuitively expresses real-time data such as weather and news.

In particular, the 1st to 3rd floors of Nexen Central Research Institute are open to the public and operated as public open spaces where employees, local residents, and the community can interact. Meanwhile, on this day, Nexen Tire also won the grand prize in the Digital Media & Service division in addition to the Minister of Science and ICT Award.

This content was produced with the assistance of AI translation services.