Samsung New Air Conditioner and Air Purifier Released: "Easier to Clean and Smarter" (Comprehensive)

Samsung Wind-Free Air Conditioner, Easy Care for Convenient Year-Round Management
Wide Wind-Free Cooling and Expanded Voice Recognition Features
Smarter Air Purifier Wind-Free Cube with Unique Filter System and New AI Features

Samsung Electronics unveiled the 2020 model of the 'Wind-Free Air Conditioner' and the air purifier 'Wind-Free Cube' for the first time on the 15th at the 'Samsung Electronics Seoul R&D Campus' located in Umyeon-dong, Seoul. (Photo by Samsung Electronics)

[Asia Economy Reporter Changhwan Lee] Samsung Electronics unveiled its 2020 model 'Wind-Free Air Conditioner' and air purifier 'Wind-Free Cube' for the first time on the 15th at the 'Samsung Electronics Seoul R&D Campus' located in Umyeon-dong, Seoul.

The new air conditioner and air purifier feature the latest artificial intelligence (AI) technology, making them smarter and more convenient, which is their biggest characteristic.

The 2020 Wind-Free Air Conditioner Gallery and Wall-Mounted Wide models unveiled that day have newly added the Easy Care function. The Wind-Free Air Conditioner with Easy Care function is designed so that the entire front panel can be easily removed without any tools. This allows consumers to directly manage even the internal fan blades.

A function that freezes the heat exchanger before cleaning has also been newly applied. It also features a three-step automatic cleaning and drying function that thoroughly removes remaining moisture every time the air conditioner is turned off.

Samsung's AI system Bixby voice recognition function has been expanded this year not only to stand-type but also to wall-mounted models, allowing users to easily control the product with voice commands anywhere in the room or living room.

In addition, reflecting consumers' demand to install air conditioners in every room, the home multi model that allows one outdoor unit to connect to one stand-type product and two wall-mounted air conditioners has also been expanded.

Samsung Electronics unveiled the 2020 models of the 'Wind-Free Air Conditioner' and the air purifier 'Wind-Free Cube' for the first time on the 15th at the 'Samsung Electronics Seoul R&D Campus' located in Umyeon-dong, Seoul. (Photo by Samsung Electronics)

◆Powerful cooling and large-capacity purification as basics, more diverse designs= Samsung Wind-Free Air Conditioner Gallery has upgraded the art panel at the bottom of the product, allowing consumers to choose the exterior color to match their taste and interior.

Consumers can freely select from nine types of art panels for the brown and gray main body colors, and especially a new color with a luxurious herringbone pattern has been introduced.

In addition, the Wind-Free Air Conditioner Gallery features wide Wind-Free cooling that delivers richer cool air, circulator rapid cooling that spreads cool air farther, large-capacity fine purification with a triple filter system including an e-HEPA filter that quickly purifies large spaces, and various AI functions through Bixby and SmartThings are also applied as before.

The Samsung Wind-Free Air Conditioner Wall-Mounted Wide model has expanded the wide Wind-Free cooling, previously applied to stand-type products, to wall-mounted products so that powerful and comfortable cooling unique to Wind-Free Air Conditioners can be experienced in every room.

The wall-mounted product with wide Wind-Free cooling features 21,630 micro holes on the Wind-Free panel, which is 11% wider than before, delivering richer cool air so that users can feel comfortable without direct wind even during heat waves.

This new product applies a fan approximately 12% larger in size, cooling the entire room faster. It takes about 15 minutes to lower the room temperature from 33 degrees to 25 degrees, boasting the fastest cooling speed among wall-mounted air conditioners with the same cooling area.

Although the newly applied fan is larger, the product's exterior width is reduced by about 5 cm, achieving a slim design that completes a more harmonious interior.

Also, voice recognition and motion sensors based on Bixby, previously applied only to the Wind-Free Air Conditioner Gallery, have been newly added, making it smarter.

The motion sensor controls the product based on the user's presence, enabling energy-saving effects, and all AI functions applied to the Wind-Free Air Conditioner Gallery can be implemented, making it more convenient.

On the 15th, Samsung Electronics held a press conference at the 'Samsung Electronics Seoul R&D Campus' located in Umyeon-dong, Seoul, unveiling the 2020 models of the 'Wind-Free Air Conditioner' and the air purifier 'Wind-Free Cube.' Lee Jaehwan, Executive Director of Samsung Electronics' Consumer Electronics Division, Yumi Young, Executive Director, and Seo Hyungjun, Master (from left), are answering reporters' questions. (Photo by Samsung Electronics)

◆2020 Wind-Free Cube Air Purifier, features Wind-Free purification and cube design= Samsung Electronics' 2020 premium air purifier Wind-Free Cube is equipped with a 99.999% ultra-fine dust collection filter. It features Wind-Free purification that minimizes direct wind and noise, and a cube design that allows free separation and combination.

The 2020 Wind-Free Cube has strengthened the filter system, achieving a dust collection efficiency of 99.999% with the filter alone, without any additional device using electrical properties like the previous Filter Saver, and the filter lifespan is also increased up to twice as long.

Samsung Electronics has greatly enhanced usability by adding customized purification functions through SmartThings and AI technology.

Newly applied features include AI purification that suggests product operation to users based on indoor air quality, Welcome Care that performs purification before the user arrives home using location-based technology, and Smart Mode that automatically adjusts airflow and mode by detecting indoor air quality and brightness, allowing convenient use without complicated operation.

Jae-hwan Lee, Executive Director of Samsung Electronics' Home Appliance Business Division, said, "Since the first launch in 2016, Samsung Wind-Free Air Conditioners have evolved not only in cooling performance but also in purification functions and design, becoming essential home appliances for all seasons." He added, "We will contribute to making living environments more comfortable with the new products introduced this year."

According to the company, about 70% of newlywed appliance buyers purchased air conditioners last year, and about 30% of consumers who bought one stand-type and one wall-mounted air conditioner as a set also expressed a desire to buy additional air conditioners. This shows that air conditioners have become essential home appliances for all seasons without distinct off-seasons or peak seasons.

Executive Director Lee emphasized, "Market demand this year is expected to be similar to last year's level of 2.4 to 2.5 million units," adding, "We believe we can maintain a market-leading position this year as well."

The 2020 Wind-Free Air Conditioner Gallery will be released on the 17th with a price range of 3.45 million to 7.2 million KRW, and the Wind-Free Air Conditioner Wall-Mounted Wide will be priced between 980,000 and 2.01 million KRW. The Wind-Free Cube will be released on the same day with a price range of 700,000 to 2.1 million KRW.

Samsung Electronics plans to hold the '2020 Wind-Free Air Conditioner Launch Festival' starting on the 17th, offering up to 300,000 KRW benefits when purchasing new products.

This content was produced with the assistance of AI translation services.