GS The Fresh, 91% Sales Growth with Single Variety 'Apple Cheongpodo'

[Asia Economy Reporter Seungjin Lee] GS The Fresh (GS THE FRESH, the new name for GS Supermarket) announced on the 13th that sales of 'Apple Cheongpodo' (Ottom Crispy) alone led to a 91% increase in green grape sales last month compared to the same period last year.

This winter, GS The Fresh chose to sell only the Ottom Crispy variety as their grape product. This decision was based on the fact that the Ottom Crispy variety, like the Shine Muscat which was very popular last year, has a crisp texture and high sweetness.

Apple Cheongpodo gained popularity by selling out 100 tons in just one month in December last year. Accordingly, GS The Fresh plans to expand sales by operating the Sweet Globe variety, which has a similar texture and sweetness, and additionally offering the Sweet Sapphire, a premium product with higher sweetness.

Also, as sales of seedless and easy-to-eat fruits have recently increased in convenience stores, GS25 plans to introduce this product in small packages for sale in January.

Kang Byunghee, MD of the fruit team at GS The Fresh, said, “During the period when the sweetness and quality of American green grapes decline, although the price is slightly higher, the excellent quality and unique Ottom Crispy received great response through continuous tasting events to inform customers,” and added, “In the future, we will continue to focus on selling premium green grapes with high sweetness rather than regular green grapes to further increase customer satisfaction.”

This content was produced with the assistance of AI translation services.