Hallyu Content Shows Its True Value on the Global Stage via Netflix

2019 Netflix Series Ranking Loved by Filipino Members [Data Provided by Netflix]

[Asia Economy Reporter Kim Heung-soon] Korean Wave content such as dramas and movies is proving its worth in overseas markets through the online video service (OTT) Netflix.

On the 8th, Netflix mentioned that among the works loved last year in Taiwan, Singapore, the Philippines, Thailand, and other countries, Korean works such as "Kingdom," "Love Alarm," "Crash Landing on You," and "Hotel Del Luna" ranked high, emphasizing that "viewers who love Korean content, as well as foreign dramas represented by 'mid' (American dramas), have begun to choose these works."

In the "Works Loved by Korea in 2019" announced by Netflix on the 30th of last month, many works including Korean original content series produced by Netflix and works simultaneously streamed by domestic broadcasters and Netflix were included. In particular, contents such as "Stranger Things 3," "Black Mirror Season 5," and "Sex Education" gained popularity on par with works that received high attention not only in Asia but worldwide.

A Netflix official evaluated, "The love for Korean Wave content by overseas Netflix fans is significant in that it confirmed the possibility for Korean creators to enter the global market with content made in Korean."

Netflix cited the reason why Korean production companies and creators positively evaluate Netflix as the ability to solve localization issues all at once. Netflix provides subtitles and dubbing in up to 30 languages depending on the work. Also, the key art, which serves as a poster to promote the work on the Netflix service, is newly designed and distributed according to each country's language and culture.

A Netflix official emphasized, "Production companies do not need to worry about or go through trial and error to build distribution networks and secure broadcasting channels for each country every time." Reed Hastings, Netflix CEO, said at the "Korea-ASEAN Special Summit" held in Busan last year, "'Made in Korea' content is receiving wide love not only in Asia but also in Europe and North and South America," adding, "We will strive to reflect more diverse cultures on screen and to form deeper empathy between countries."

This content was produced with the assistance of AI translation services.