"25 Years of Wrinkle Improvement History at a Glance"… IOPE Wrinkle Research Institute Event

[Asia Economy Reporter Yujin Cho] IOPE, a research institute-based high-functionality brand, announced on the 7th that it will hold the 'IOPE Wrinkle Research Institute' event where visitors can experience everything about retinol, the epitome of wrinkle improvement.

This event was organized to commemorate the launch of the country's first high-concentration retinol new product, 'Retinol Expert 0.1%'. From the 6th to the 12th, it will be held on the first floor of Amorepacific's Yongsan headquarters, and from the 14th to the 19th, it will move to 'Amore Seongsu,' Amorepacific's experiential beauty lounge.

The event features three spaces?1997 Wrinkle Research Institute, 2020 Wrinkle Research Institute, and Future Wrinkle Research Institute?allowing visitors to experience IOPE retinol’s 25 years of research history and achievements, recognized as an icon of innovation in Amorepacific’s 75-year history, all in one place.

At the 1997 Wrinkle Research Institute corner, the laboratory scene from 1997, when the first retinol product was successfully commercialized in Korea, is faithfully recreated, evoking a strong retro vibe. In particular, visitors can directly measure wrinkles using a replica of the wrinkle measuring device from 1997, offering a glimpse into the concerns and passion of researchers at that time.

At the 2020 Wrinkle Research Institute corner, visitors can vividly experience the site of innovation where the highest concentration of pure retinol stabilization in Korea was achieved. By checking wrinkle signals and wrinkle classification, visitors can assess the current state of their skin wrinkles, and they will also receive a wrinkle kit as a gift, which allows them to try the new IOPE Retinol Expert 0.1% and IOPE Retinol for Wrinkle 0.1% products.

At the Future Wrinkle Research Institute corner, visitors can pre-experience MarkView, a skin measurement device to be introduced at the newly opening IOPE Lab this spring. This diagnostic space, designed with the help of professional equipment and researchers, adds interest by allowing visitors to track their future wrinkles.

From the 14th, at the event held in Amore Seongsu, a program offering a day as an IOPE researcher experience will be introduced. Through various experiential missions that solve unresolved tasks from the past in 1997, visitors can enjoyably experience IOPE’s unique brand value.

This content was produced with the assistance of AI translation services.