[CES2020] Samsung Electronics to Unveil AI Robot

[Las Vegas (USA) = Asia Economy Reporter Park So-yeon] Samsung Electronics will unveil a large number of future lifestyle solutions that will change consumers' daily lives at 'CES 2020,' the world's largest electronics exhibition held in Las Vegas, USA, from the 7th to the 10th (local time).

Samsung Electronics has prepared the largest exhibition hall among participants, covering 3,368㎡ (approximately 1,021 pyeong), showcasing Connected Living solutions applying the latest technologies such as AI, 5G, and IoT, as well as innovative products that will lead the market.

Connected Living Expanding from Individual to Home to City

The Samsung Electronics exhibition hall is organized around the theme of Me-Home-City, linked with the keynote speech by President and CEO Kim Hyun-suk (Head of CE Division) on the 6th, demonstrating how Samsung's technology can provide experiences and changes in consumers' lives.

Samsung Electronics will expand the 'Samsung Bot' platform first introduced last year at CES and present new concept robots.

The robots Samsung Electronics has introduced so far include 'Samsung Bot Care,' which manages the health status of the elderly and infirm; 'Samsung Bot Air,' which improves indoor air quality; 'Samsung Bot Clean,' which cleans various parts of the home; and 'Samsung Bot Chef,' which assists chefs in cooking.

At this CES, Samsung plans to unveil robots equipped with human-centered AI optimized for individual lifestyles, with a full reveal during the keynote speech on the 6th.

In addition, Samsung Electronics will present the vision of future AI homes by linking Samsung Bot Air, Samsung Bot Chef, and smart-enhanced QLED TVs, Family Hub refrigerators, and various Galaxy devices.

Samsung Bot Air monitors air quality through IoT sensors installed throughout the home, purifies the air, and sterilizes contaminated floors using ultraviolet light.

Samsung Bot Chef is an AI-based robotic arm that assists cooking using various kitchen tools. It understands user commands through voice recognition and recognizes objects with vision sensors, performing various functions such as recipe recommendation, ingredient preparation, cooking assistance, and seasoning addition.

Massive Unveiling of Lifestyle Appliances Based on 'Project PRISM'

Samsung Electronics plans to significantly strengthen lifestyle appliances based on 'Project PRISM' this year and will introduce various new products targeting the millennial generation at CES 2020.

The 2020 Family Hub refrigerator, which has won the CES Innovation Award for five consecutive years, will be introduced focusing on the evolved 'Food AI' feature. It proposes customized diets and recipes based on the analysis of family members' tastes and frequently used ingredients, automatically recognizes ingredients inside the refrigerator, and creates shopping lists for necessary ingredients, enabling smart living with just one refrigerator by facilitating easy online purchases.

Additionally, Samsung Electronics will introduce new concept products such as the 'Cube Refrigerator,' which manages wine, beer, and cosmetics at optimal temperatures according to personal preferences and experiences, and a 'Shoe Care Device' that manages shoe odor and moisture.

Furthermore, the Bespoke refrigerator, which has gained tremendous popularity in the Korean market, will also be exhibited to provide visitors with a pre-experience opportunity ahead of its full-scale overseas launch.

Setting New Standards for TVs with Evolved 'QLED 8K' and 'The Wall'

Samsung Electronics will unveil the evolved 'QLED 8K,' 'Lifestyle TV,' and 'The Wall' at this CES, taking the first step toward maintaining its position as the world's No. 1 TV market leader for 15 consecutive years.

The 2020 QLED 8K not only enhances picture quality but also applies new AI technologies extensively to sound, introducing a bezel-less 'Infinity' design that sets a new standard for TVs.

The new QLED 8K product applies deep learning technology additionally to the 'AI Quantum Processor' that upscales image quality, expressing video details more delicately. To realize rich and immersive sound, it is equipped with new features such as 'OTS+ (Object Tracking Sound Plus),' 'Q-Symphony,' and 'AVA (Active Voice Amplifier)'.

In particular, the OTS+ TV recognizes moving objects in the video and moves the sound along with the speakers, and Q-Symphony utilizes all speakers of the soundbar to find the optimal sound, delivering rich surround sound. Notably, Q-Symphony received the CES Best Innovation Award, recognizing its sound innovation.

Meanwhile, smart functions are also significantly improved through various collaborations with global partners.

Samsung plans to secure over 120 'TV Plus' channels, which Samsung Smart TV users can watch for free, within the year, and enhance consumer convenience by applying voice recognition platforms including Amazon Alexa and Google Assistant alongside Samsung Bixby.

Additionally, Samsung Electronics will exhibit 'The Sero,' which won the CES Best Innovation Award, to expand the lifestyle TV market and will launch it globally.

The Sero is highly regarded for overcoming the limitations of horizontal TV screens and allowing consumers to view various content such as mobile content in the desired format.

Samsung Electronics will also introduce a home-use lineup of The Wall based on 'Micro LED' to expand the experience into consumers' everyday spaces. Micro LED is a next-generation display characterized by modularity, excellent picture quality, and no restrictions on bezel, size, aspect ratio, or resolution.

Highlighting Wireless 5G Leadership and Expanding Galaxy Computing Experience

Samsung Electronics will exhibit the entire lineup of 5G Galaxy smartphones and create an exhibition hall where visitors can experience the various benefits provided by 5G.

Visitors will also be able to see various new products scheduled for release this year all in one place.

Newly introduced products include ▲Galaxy S10 Lite ▲Galaxy Note10 Lite ▲new Galaxy A series models Galaxy A71 and Galaxy A51 ▲world's first 5G tablet PC Galaxy Tab S6 5G.

Latest PC products such as 'Galaxy Book S,' 'Galaxy Book Flex,' and 'Galaxy Book Ion,' which attracted attention when unveiled last year, will also be exhibited.

Visitors can rent and use PC products scheduled for release this year on-site, experiencing Galaxy computing's productivity, connectivity, and seamless usability (continuity) between smartphones and PCs.

Creating a Safe and Enjoyable Driving Environment with 5G-based 'Digital Cockpit 2020'

'Digital Cockpit 2020' is equipped with Samsung's automotive processor 'Exynos Auto V9' chipset, efficiently operating eight displays and eight cameras inside the vehicle, supporting safe driving and various infotainment experiences.

Additionally, a rear screen applying Micro LED is installed, serving not only as a light but also delivering messages tailored to the driver's situation.

Samsung Electronics will exhibit 5G-based 'TCU (Telematics Control Unit),' enabling passengers to download high-definition content and HD maps in real-time while driving, and will demonstrate uninterrupted video conferencing and game streaming.

Presenting Memory Solutions Specialized for AI, 5G, Automotive, and Big Data

Samsung Electronics will showcase various memory products specialized for promising future fields such as AI, 5G, automotive, and big data.

Representative products include three SSDs (Solid State Drives) that won the CES 2020 Innovation Award: ▲'980 PRO 1TB' with PCIe 4.0 interface-based M.2 form factor ▲'Portable SSD T7 Touch 1TB' with fingerprint recognition enhancing security convenience ▲'PCIe Gen4 NVMe SSD 30.72TB (PM1733)' applying V-NAND machine learning technology.

Samsung Electronics will also operate a gaming SSD experience zone, allowing visitors to directly experience Samsung's high-performance memory products.

This content was produced with the assistance of AI translation services.