Kia Motors Sold 2,770,693 Units Last Year... 1.5% Decrease YoY

Photo by Hyunmin Kim kimhyun81@

[Asia Economy Reporter Kiho Sung] Kia Motors announced on the 2nd that it sold a total of 2,776,930 vehicles in 2019, including 520,205 units domestically and 2,250,488 units overseas, a 1.5% decrease compared to the previous year. Compared to last year, domestic sales decreased by 2.2%, and overseas sales decreased by 1.3%.

By model, the Sportage sold the most globally with 476,050 units, followed by the K3 (Forte) with 291,592 units, and the Rio (Pride) with 285,260 units.

Kia plans to strengthen profitability through solid sales strategies such as ▲ optimizing sales profit and loss by region ▲ refining sales strategies by market ▲ and the successful launch of key new models.

Based on this, Kia set a goal to sell a total of 2.96 million units this year, including 520,000 units domestically and 2.44 million units overseas.

Last year, Kia sold 520,205 units domestically, a 2.2% decrease compared to 2018. The K series sold a total of 150,772 units, including K3 (44,387 units), K5 (39,668 units), K7 (55,839 units), and K9 (10,878 units), marking a 3.4% increase in sales compared to the previous year.

Among RV models, the Carnival sold 63,706 units, ranking first in Kia’s annual cumulative sales, followed by Sorento with 52,325 units and Seltos with 32,001 units, totaling 225,627 units sold. Notably, the Seltos, launched in July last year, recorded the highest average monthly sales for Kia at 5,333.5 units.

Commercial models, including the Bongo III, sold 59,017 units, with buses and trucks combined totaling 61,967 units sold.

Overseas sales recorded 2,250,488 units, a 1.3% decrease compared to the previous year. By model, the Sportage led overseas sales with 442,334 units, followed by the Rio (Pride) with 285,260 units and the K3 (Forte) with 247,205 units. The Niro (HEV, PHEV, EV) saw a 9.2% increase from the previous year, selling 99,647 units, and is expected to surpass 100,000 units next year if this trend continues.

Meanwhile, in December last year, Kia sold a total of 225,446 units, including 49,130 units domestically and 176,316 units overseas.

This content was produced with the assistance of AI translation services.