Moon Chang-gi, Chairman of Ediya, "This Year is a Year of Innovation for a New Leap"

Second Leap Through Ediya Dream Factory Ahead of April Completion
Establishment of Ediya Dream Logistics Center... Strengthening Capabilities

Moon Chang-gi, Chairman of Ediya Coffee, is delivering a New Year's address at the headquarters' opening ceremony on the 2nd.

[Asia Economy Reporter Choi Sunghye] Moon Chang-gi, chairman of Ediya Coffee, declared 2020 as a year of innovation for a new leap forward.

At the New Year's ceremony held on the 2nd at Ediya Coffee's headquarters located on Nonhyeon-ro, Seoul, Chairman Moon reviewed the achievements of the past year and urged executives and employees to focus on key initiatives for this year in his New Year's address.

Chairman Moon cited Ediya Coffee's milestone last year as the first domestic coffee specialty brand to surpass 3,000 franchise stores. He especially praised the employees' efforts in opening more than 300 stores annually for over six years amid fierce competition with foreign and large corporate coffee chains as a native brand. In addition, Ediya Coffee launched 70 new products last year, strengthened its bakery and dessert lines, and achieved many accomplishments such as upgrading store design and interiors.

Amid expectations that difficult external conditions, including sluggish domestic demand, will continue this year, Chairman Moon declared that Ediya Coffee will achieve a second leap forward by strengthening innovative core competencies under the slogan “Innovation 2020 for a New Leap!”

Chairman Moon said, “At the Ediya Dream Factory, scheduled for completion in April this year, we will produce high-quality coffee beans, stick coffee, beverage powders, and more in-house to offer customers upgraded quality products.” The Ediya Dream Factory is a 4,000-pyeong (approximately 13,220 square meters) production plant under construction in Poseung Industrial Complex, Pyeongtaek, Gyeonggi Province, equipped with world-class roasting facilities and state-of-the-art production equipment. Ediya Coffee plans to produce the highest quality coffee beans here to supply franchise stores and achieve a second leap forward by distributing these products to new online and offline markets and expanding into overseas markets.

Chairman Moon also announced plans to establish the ‘Ediya Dream Logistics Center’ as another pillar of innovation. Scheduled for completion in April this year, the center is being built in Icheon, Gyeonggi Province, on approximately 5,000 pyeong (about 16,500 square meters) and will feature automated facilities and a mobile cargo tracking system. Chairman Moon said, “Once the Dream Logistics Center is completed, daily deliveries six times a week will begin, enabling continuous ordering based on store conditions. Handling various raw materials including fresh food will improve operational efficiency and customer satisfaction, and accurate and fast logistics services for various products will generate new sales not only for franchise stores but also for other distribution channels.”

Furthermore, Chairman Moon stated, “With the completion of the Dream Factory, we will improve the quality of coffee beans, and this year will be one of bold investments to increase franchise store sales.” He also urged all executives and employees to strengthen their capabilities and collaboration systems to maximize franchise sales through launching various trend-leading new products and aggressive advertising and targeted marketing of coffee beans and products for Ediya Coffee’s new leap forward.

In conclusion, Chairman Moon emphasized, “Let us once again demonstrate the remarkable strength of Ediya people who have set the milestone of Korea’s coffee industry over the past 18 years and make 2020 a year of innovation for a new leap forward.”

This content was produced with the assistance of AI translation services.