McDonald's Korea announced on September 30 that its flagship local sourcing project, the "Taste of Korea" menu, has surpassed a cumulative sales volume of 30 million units as of this month.

The "Taste of Korea" menu was created to offer customers fresh and unique flavors using high-quality domestic ingredients, while also providing stable sales channels for local farms.

Ingredients that may be unfamiliar as burger components, such as sweet potatoes, garlic, and green onions-regional specialties from across Korea-have been reinterpreted and developed into menu items. This menu is recognized as a successful localization model, as it is the only McDonald's product line in the world to include regional names in the menu titles. The advertising campaign also attracted attention by featuring local farmers themselves as models.

Korea McDonald's flagship local sourcing project, the "Taste of Korea" menu, has surpassed a cumulative sales volume of 30 million units as of this month.
[Photo by Korea McDonald's]

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Burgers introduced through the "Taste of Korea" project include the Changnyeong Garlic Burger, Boseong Green Pork Burger, Jindo Green Onion Cream Croquette Burger, Jinju Chili Cream Cheese Burger, and Iksan Sweet Potato Mozzarella Burger. Beverage offerings include the Naju Pear Chiller, Hallabong Chiller, Yeongdong Shine Muscat McFizz, and Suncheon Plum McFizz.

The "Taste of Korea" project has also been recognized for its achievements in creating social and economic value. According to an analysis by the impact measurement agency Triplelight, the project has generated a total of 61.7 billion won in social and economic value over the past four years since 2021. The volume of agricultural products sourced through this initiative has exceeded 1,000 tons as of this year.

McDonald's Korea stated, "Thanks to the continued support of customers who resonated with the project's genuine purpose, 'Taste of Korea' has been able to grow alongside local farms. We will continue to discover outstanding ingredients from across the country, upholding our commitment to 'enhancing burger flavors while supporting our farmers,' and further strengthening our position as a leading example of 'loconomy' in the industry."