"You Have to Experience It"… Renault Korea Goes All-In on Direct Hybrid Test Drive Strategy

Nationwide Test Drive Campaign and Roadshow

Showcasing Urban EV-like Driving and Fuel Efficiency Competitiveness

You have to experience it yourself to know!

Renault Korea is going all-in on a project that allows customers to experience its hybrid technology firsthand. By expanding customer touchpoints, the company is moving beyond simple displays and presenting a strategy focused on direct experiences.

On May 8, Renault Korea announced that it will run the "Hello, Hybrid E-Tech" campaign at showrooms nationwide from May 9 to June 30. The campaign will feature test drive programs centered around the Fluence and Grand Koleos hybrid models.

This campaign is designed so that customers can directly feel the performance of hybrids. The Renault Korea hybrid system generates electricity on its own during driving, without the need for charging. In city driving, up to 75% of the time can be spent in electric mode.

Renault Grand Koleos.

The highlight is the driving feel, which is close to that of an electric vehicle, while also reducing the burden of charging. Fuel efficiency is also emphasized as a competitive edge. The Grand Koleos offers 15.7 km/l, and the Fluence achieves 15.1 km/l.

The share of hybrids in actual sales has also expanded rapidly. In April, hybrid models accounted for 3,527 units, or 87.6% of total domestic sales. All Fluence sales were hybrid models, and the vast majority of Grand Koleos units sold were also hybrids.

Additional events are planned for Family Month. Throughout May, a test drive event for customers who register in advance will be held at showrooms across the country, with prizes such as gaming consoles and camping carts being offered.

An urban experiential roadshow will also be held. Under the name "Le Voyage," the roadshow will tour Daejeon, Gwangju, Daegu, and Busan, bringing together vehicle displays, test drives, and experiential content in one space. The brand experience will be enhanced through participatory programs such as games, photo zones, and a goods zone.

Renault Korea is positioning hybrids as a core pillar of growth. The company’s strategy is to establish itself as a practical and efficient choice during the transition period to electric vehicles.

This content was produced with the assistance of AI translation services.