"Please Launch It in Korea!" After All the Hype... This Coffee Finally Arrives in Korea

Viral US 'Bucket Coffee' Arrives in Korea
Dunkin' Releases Limited Edition 1.4L 'Giant Bucket'

An extra-large coffee, containing approximately 1.4 liters and known as the "bucket coffee" that gained attention in the United States, has now arrived in Korea. As competition intensifies in the coffee and beverage industry, centered on low prices and large portions, the battle for market leadership is expected to heat up.

Extra-large coffee sold at some stores in the U.S. Dunkin'

On April 21, Dunkin' announced that it will launch a giant-sized beverage called the "Giant Bucket" as a limited edition for the spring and summer seasons. This product features a 1.4-liter capacity, which is about four times larger than the standard small size.

This product catches the eye with its visual impact and unique design, using a large container. It was developed to reflect both the increased demand for iced beverages in summer and the growing trend toward large-sized products. The bucket shape with a handle also enhances portability, making it convenient for picnics and outdoor activities.

The product lineup includes two options: the "Giant Bucket Americano," which can be made with Dunkin' espresso, iced blend, or decaf blend, and the "Giant Bucket Peach," a peach-flavored beverage. These will first be available at the Wonders Cheongdam store, Gangnam store, and Seoul Station store, before being gradually expanded to stores nationwide.

Dunkin' is releasing the Giant Bucket, an extra-large size drink available for a limited time during the spring and summer seasons in Korea. Dunkin'

The 'Bucket Coffee' Craze That Began in the United States

This product first appeared at Dunkin' in the United States in February this year, quickly gaining popularity under the nickname "bucket coffee." The 1.4-liter beverage was tested in select areas such as Massachusetts and New Hampshire, and despite the absence of official marketing, it spread rapidly through social networking services (SNS).

As related posts went viral online, some stores experienced sellouts, and consumer demand for expanded availability increased. This enthusiasm reached Korea as well, leading to growing anticipation for a domestic launch and ultimately resulting in the product's release here.

Rising Demand for Large-Sized Beverages

The trend of large-sized beverages reportedly began last year at independent cafes in the United States. The New York Times reported that cafes were serving iced coffee and lattes in buckets of about one liter, capitalizing on exaggerated concepts. Major franchises have also started to introduce such products.

In Korea, demand for large-sized beverages has been steadily increasing. As more consumers seek out bigger drinks, especially from budget coffee brands, the range of related products is expanding. Industry insiders believe that with this new product launch, competition in the large-sized beverage market will become even fiercer.

This content was produced with the assistance of AI translation services.