"Is This 230,000 Won?"... Will It Be Another Hit After Selling Out Despite the '150,000 Won Controversy'?

Goo Hye Sun Launches 230,000-Won Pouch This Time
"Approached It as a Work of Art, Not Just a Product"

Actor Goo Hye-sun (left) and the pouch bag she personally designed. Goo Hye-sun Instagram

Actress-turned-entrepreneur Goo Hye-sun is drawing attention for unveiling a handmade leather pouch she personally crafted to mark the 24th anniversary of her debut. With her previously released pouches and hair rollers quickly selling out despite controversy over their high prices, there is growing interest in whether this new product will also be a commercial success.

Goo Hye-sun Launches 24th Anniversary Commemorative Pouch Bag

On April 9, Goo Hye-sun announced through her social networking service (SNS) account, "All of the previous Kurol handmade pouches have sold out," and added, "I have produced a new pouch bag." She went on to explain, "Rather than treating it as just a product, I worked on each stitch with the mindset of creating a work of art," and expressed her hope that people would view it as a commemorative item for her 24th anniversary since debut.

The newly unveiled pouch is being sold for 225,000 won through the official store. Purchasers will also receive two 'Kurol' hair rollers, a personally signed postcard, two different types of notebooks, and a QR card for a New Age concert as complimentary gifts.

Actress Goo Hye-sun is wearing hair rollers she produced herself. Photo by Goo Hye-sun's Instagram.

Sold Out Despite 'High Price' Controversy

Previously, Goo Hye-sun sold her self-developed and patented 'Kurol' hair rollers for 13,000 won and leather pouches for around 150,000 won each. At the time, both items sparked controversy for being relatively expensive compared to similar products on the market, but they reportedly sold out quickly.

Goo Hye-sun has also revealed a unique philosophy regarding the products she develops. Speaking about Kurol, she stated, "Rather than simply launching a product, I see it as an extension of K-culture phenomenology," and explained, "Just as people step out wearing hair rollers—a scene unique to Korean society—these products capture the narrative of a distinctive landscape that can only be found in Korea."

Meanwhile, after graduating from Sungkyunkwan University, Goo Hye-sun completed her master's in science journalism at KAIST Graduate School of Future Strategy in just a year and a half. Notably, she was officially recognized for her capabilities by being selected as a special award recipient in the creative talent category among 19 teams for 'QAIST,' a new cultural strategy announced by the university.

This content was produced with the assistance of AI translation services.