TBH Global Successfully Concludes "Mind Bridge" Workation Week, Attracts 20,000 New Members

K-fashion specialist TBH Global announced on May 20 that it has successfully concluded the first signature brand campaign for its flagship label, Mind Bridge, titled "Workation Week."

TBH Global reported that approximately 20,000 new members joined during the campaign, which ran through the first and second weeks of May, bringing the total number of members to 600,000. Sales also rose by 12.3% compared to the same period last year.

Workation Week was operated as an omnichannel integrated event, encompassing Mind Bridge's stores nationwide as well as online platforms. During the campaign, online sales increased by 36.3%. Coinciding with the May holiday season, Workation Week promoted the message of "meaningful rest for those who work," and showcased the workation lifestyle identity that the brand has been advocating through the campaign.

TBH Global plans to develop Workation Week into a regular campaign held annually during the same period, rather than a one-off promotion. The company also intends to develop additional signature campaigns to further express the workation lifestyle and expand the "brand experience."

A TBH Global representative stated, "Despite this being our first campaign, we confirmed the high brand value of Mind Bridge by achieving various results, including attracting new customers and increasing sales. By institutionalizing signature campaigns on an annual basis and nurturing our flagship campaigns, we will strengthen our brand identity and accelerate the growth of Mind Bridge into a brand with annual sales of 15 billion won."

This content was produced with the assistance of AI translation services.