Kakao Partners with Google DeepMind for AI Transparency... "Kanana Watermarking Technology Applied"
Kakao is collaborating with Google DeepMind to enhance the transparency of artificial intelligence (AI) content.
On May 20, Kakao announced that it has signed a technology partnership with Google DeepMind to ensure the transparency of AI-generated content.
Kakao will apply Google DeepMind's digital watermarking and detection technology, SynthID, to its proprietary AI model, Kanana. SynthID is a technology that embeds a digital watermark—undetectable by the human eye or ear—into images, text, and audio-visual content, allowing verification of whether content was generated by AI.
Starting in the second half of this year, Kakao will apply SynthID watermarks to its image model, Kanana Collage, and its video model, Kanana Kinema. SynthID will be first implemented on Kanana Templates, which are based on Kanana Kinema. Kanana Templates is a feature that allows users to create short AI-generated videos using images exchanged via KakaoTalk. Even if the resulting content is edited, SynthID enables identification of whether it was AI-generated.
With the introduction of the AI Basic Act and the labeling system for AI-generated content beginning this year, Kakao plans to enhance the transparency and reliability of AI-generated content by applying SynthID-based invisible watermarking technology.
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Kim Kyunghoon, Kakao's AI Safety Leader, stated, "As AI technology rapidly permeates daily life, the importance of ensuring the transparency and reliability of AI-generated content is also growing. Beginning with the application of SynthID, we will continue our responsible technology partnership with Google in the AI sector and strive to provide safe AI services that users can trust and use with confidence."
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