Shinhan Investment Corp. Deploys 'Digital Supporters' at Major Branches Nationwide

Shinhan Investment Corp. announced on May 20 that it will deploy 'Digital Supporters' at major branches nationwide to enhance customer convenience and improve access to digital financial services.

This measure is aimed at improving the quality of service for customers visiting branches as trading volumes in the stock market continue to increase. The Digital Supporters, who will be newly recruited this year, will work for approximately three months at key hub centers in both the Seoul metropolitan area and major regional cities, playing a practical role at customer touchpoints. Their main responsibilities include: ▲ initial customer reception and guidance on the purpose of visits ▲ proactively identifying inconveniences faced by waiting customers ▲ assisting with non-face-to-face account opening and providing guidance on using the Mobile Trading System (MTS) ▲ directing customers regarding the flow of branch and consultation services ▲ supporting customers in filling out documents while waiting, among others.

Shinhan Investment Corp. expects that, through this initiative, it will be able to reduce customer waiting times and alleviate branch congestion. In particular, the company plans to focus on helping customers who are less familiar with digital financial services to conveniently use mobile and non-face-to-face channels. Additionally, during the operation of this program, the prevention of financial accidents and the protection of personal information will be set as top priorities. Through pre-assignment training, strict guidelines will be provided regarding the protection of customer financial information, adherence to the scope of work, and prevention of workplace harassment and misconduct, with supervision and management to be strengthened at the assigned branches as well.

A representative from Shinhan Investment Corp. stated, "'Digital Supporters' are not merely auxiliary staff, but play a critical role as a key connection point between customers and the company," adding, "We will continue to drive on-site, customer-centered service innovation that customers can truly experience." In addition to Digital Supporters, Shinhan Investment Corp. is also recruiting Pension Supporters to assist with pension transfers to securities accounts.

This content was produced with the assistance of AI translation services.