Lee Byungheon Appointed as Ambassador for 'The New Audi A6'

Delivering Premium Value and Unique Presence
Brand Message Unveiled Through TV Commercial Campaign

Actor Lee Byungheon has been appointed as the ambassador for The New Audi A6.

Audi Korea Selects Actor Lee Byungheon as Ambassador for "The New Audi A6" Campaign. Audi Korea

On May 20, Audi Korea announced that it has selected actor Lee Byungheon as the ambassador for 'The New Audi A6'.

This appointment is part of the company's mid-to-long-term brand communication strategy to further expand customer interest in 'The New Audi A6', which was officially launched in Korea recently. It also aims to more effectively convey the brand’s premium values, progressive technology, and sophisticated lifestyle sensibility.

Lee Byungheon is an actor who has established a unique presence both in Korea and abroad, thanks to his extensive filmography across various genres and his profound acting skills. Having earned the public’s trust for a long time with his signature charisma and refined image, he appears in the TV commercial campaign for 'The New Audi A6' released today, showcasing the model’s progressive design, refined performance, its presence as a premium business sedan, and its distinctive brand sensibility.

'The New Audi A6' is Audi’s flagship premium business sedan, featuring enhanced aerodynamic design for both efficiency and quietness. The diesel model is equipped with Mild Hybrid Plus (MHEV Plus) technology, enabling economical and quiet driving. Its intuitive digital interface and business lounge-level luxurious and comfortable interior offer a new dimension of driving and riding experience.

Audi Korea plans to carry out various brand communication activities, including TV commercial campaigns with Lee Byungheon, to continuously deliver the outstanding product value of 'The New Audi A6' as well as the premium brand values.

This content was produced with the assistance of AI translation services.