Hurom Targets US B2B Market... Participates in "Chicago Restaurant Show"

Showcasing Commercial Juicers Including CE50 and CP50

On May 19, Hurom announced that it participated in the "2026 United States Chicago Restaurant Show," which began on May 16, to showcase its commercial juicers as part of its strategy to target the global B2B market.

Hurom announced on the 19th that it participated in the Chicago Restaurant Show, the largest B2B exhibition in North America attended by numerous dining and food service professionals.

Hurom took part in this exhibition to promote its brand, secure B2B partners such as restaurants and cafes in the United States, and discover new buyers. The company invited professional chef Ana Machado, who is also an athlete, to demonstrate its commercial juicers. Hurom also proposed a variety of beverage recipes that can be incorporated into restaurant and cafe menus, as well as premium juice menus using healthy ingredients.

With the launch of its commercial juicers, Hurom plans to actively respond to the growing health trends and the expanding cold-pressed juice market in the United States. The commercial juicer models CE50 and CP50 are products that embody Hurom's technological expertise and know-how. They are the first dual-press type juicers that allow compatibility between the EASY and PURE type filters.

The EASY-type multi-screw, which is standard on the CE50, enables users to create a variety of recipes—from juice to smoothies and ice cream—without changing the filter. The PURE-type mesh filter, standard on the CP50, thoroughly filters even fine pulp for a clean result. Both models feature the world's first "dual-press switching technology," allowing users to quickly switch products by replacing only the filter, depending on the characteristics of the ingredients or menu style.

They are equipped with a large 3-liter capacity mega hopper and a commercial-grade motor that supports 24-hour continuous operation. The rinse function allows for easy cleaning of the drum interior with just one button, without separating the container during use. Materials suitable for dishwashers are used. Additionally, up to four frequently used recipes can be saved on four dedicated buttons, enhancing operational efficiency for cafes and restaurants.

Jaewon Kim, CEO of Hurom, stated, "Hurom is participating in global B2B exhibitions to introduce our commercial juicers, backed by over 50 years of technology and expertise. Through our entry into the B2B market, we aim to create new growth momentum as the optimal juicing solution for business spaces and to further spread a healthy cold-pressed juice culture."

This content was produced with the assistance of AI translation services.