Samsung Securities Breaks the “Finance on YouTube Is Difficult” Stereotype, First in Financial Sector to Surpass 3 Million Subscribers

Riding the Wave of AI-Powered Content

Approximately 1,500 Videos Uploaded Annually

Samsung Securities' official YouTube channel has become the first among domestic financial companies to surpass 3 million subscribers. With a string of hit content such as music videos produced using artificial intelligence (AI) audio and video, as well as influencer-driven "One Day Employee" experiences, the channel is being recognized for breaking the stereotype that financial content is rigid and difficult, and for leading the way in making it more accessible to the general public.

According to Samsung Securities on May 19, as of 6 p.m. the previous day, the Samsung Securities YouTube channel had 3 million subscribers and a cumulative total of 427,323,847 views. This marks the first time in Korea's financial sector that an official YouTube channel has exceeded 3 million subscribers on a single channel basis.

The Samsung Securities YouTube channel has continued to grow by combining finance content with entertainment and trend-driven formats. The channel's average weekly view count exceeds 1,325,999. The number of videos produced and uploaded reaches about 1,500 per year. In particular, the channel has received positive feedback from subscribers for moving beyond simply teaching financial information, instead combining relatable storytelling with entertainment elements to allow viewers to naturally engage with financial content.

Samsung Securities cited its proactive adoption of various AI technologies, including generative AI, in its content production process as the key to its YouTube success. The company explained that AI-based video production, editing, and visual implementation have enhanced both the efficiency and quality of its content creation. AI technology is also actively used to deliver information that could be difficult and complex—characteristic of financial content—in a more intuitive and immersive manner.

The advertisement video "Scene's Move," which has a sci-fi movie feel, became a hit with over 3 million cumulative views as of the previous day since its initial release last year. Other popular videos include the trot song "Uphill Life," for which the company produced its own soundtrack, the K-pop style "Lion Boys," and "You Believed in Me," a ballad music video about substitute testamentary trusts. These videos have each garnered from hundreds of thousands to over a million views.

Financial content has also become a hit, breaking the stereotype that it is difficult. The "ISA Investment User Guide" series, released in the first half of this year, attracted significant investor interest, with every episode recording over 100,000 views. In addition, the rock ballad-style music videos "Where There Is RIA" and "RIA to Open," which introduced the newly launched Domestic Stock Market Return Account (RIA) using AI-generated songs and videos, also received positive reviews. The "JOTD Program," in which influencers visit corporate clients and experience working as a one-day employee, has been credited with helping corporate clients achieve promotional effects as well.

A representative from Samsung Securities stated, "The Samsung Securities YouTube channel has continuously experimented with new formats to make finance easy and fun to understand," adding, "We will continue to lead the financial content market by leveraging AI technology and differentiated content planning capabilities."

Samsung Securities is also planning a subscriber-participation event to celebrate reaching 3 million subscribers. The "Find 300" event asks participants to take photos of "300" found in everyday life—such as the number 300 in an address or on a sign—and submit them. In addition, the "Lucky 3-DAY" event, which makes use of the number 3, will be held. This is a limited-time quiz event that can only be entered from 3 p.m. for one hour on May 23 and May 30.

This content was produced with the assistance of AI translation services.