K-Tourism Roadshow Launched in Taiwan... Korea Tourism Organization Sets Sights on Attracting 2.32 Million Visitors This Year

Monsta X’s Minhyuk and Chef Jeong Hoyoung Join the Event
Showcasing Central Korea Tourism Content, Including Gangwon, Chungcheong, and Jeonbuk

The Korea Tourism Organization has launched a large-scale K-Tourism Roadshow targeting Taiwan, a key inbound tourism market, to promote regional tourism.

Opening Ceremony and Bicycle Trip Talk Concert with Minhyuk of MONSTA X. Korea Tourism Organization

The Korea Tourism Organization announced on the 18th that it hosted the "2026 K-Tourism Roadshow" at Huashan 1914 Creative Park, a multi-purpose cultural complex in Taipei, Taiwan, from May 15 to 17. A total of 33 organizations and companies, including local governments and tourism industry representatives, participated in the event.

Taiwan is a market showing remarkable growth in travel to Korea. Last year, the number of Taiwanese visitors to Korea reached a record high of approximately 1.89 million. In the first quarter of this year alone, over 540,000 Taiwanese travelers visited Korea, marking an increase of more than 37% compared to the same period last year. Notably, Taiwanese tourists have a high rate of using regional airports and visiting various regions, making them a key market for expanding regional tourism in Korea.

The main focus of this roadshow was the "Year of Central Tourism" project. The organization promoted six central regions—Gangwon, North Chungcheong, Sejong, Daejeon, South Chungcheong, and North Jeolla—centered around Cheongju Airport. A special exhibition area for central tourism was set up at the venue, and local governments introduced tourism content specific to their regions. Cast members from the popular Taiwanese entertainment program "Hi Business Season 7," which recently filmed in Gangneung and Sejong, also took the stage to share their experiences after filming.

Chef Jo Hoyoung Introduces Korean Gourmet Cuisine. Banquet Food Demonstration. Korea Tourism Organization

Prominent figures well-known in Taiwan also participated in the event. Minhyuk of Monsta X hosted a talk concert at the opening ceremony introducing Korea’s bicycle travel destinations. Chef Jeong Hoyoung, who gained attention in Taiwan through his appearance on "Black and White Chef 2," gave a culinary demonstration featuring representative festive foods from Korea. Nam Minjeong, a cheerleader active in Taiwanese professional baseball, also shared the appeal of local travel experiences in Korea, including Daejeon.

K-fashion, K-cuisine, and K-performance contents were also showcased at the event. Retail companies such as Hyundai Department Store and CU operated experiential pop-up booths, and showcases were held for the musical "Finding Kim Jongwook," the Jeongseon Arirang performance "Raftsman," and the musical "Uncomfortable Convenience Store."

The organization also promoted "Taiwan Only," a travel product developed exclusively for Taiwanese visitors. The package includes events such as the Jeonju event with Chef Yoon Namno in September and a product linked to the Daegu Tteokbokki Festival in October.

Hosuyoung Ho, head of the Taipei office of the Korea Tourism Organization, stated, "Taiwan has recorded the highest growth rate in inbound travel to Korea among major countries in the first quarter of this year and is a strategic market with strong demand for regional tourism. We will continue to develop content tailored to Taiwanese consumers’ preferences and strengthen marketing efforts to attract travelers nationwide, aiming to reach our goal of 2.32 million visitors this year."

This content was produced with the assistance of AI translation services.