LG Uplus Hosts Experiential Event 'Legoland Run' for Long-Term Customers

Over 4,000 Long-Term Customers Invited
Family Water Play Event Scheduled at Legoland in August

LG Uplus announced on the 17th that it held 'Legoland Run,' an experiential event for long-term customers, at Legoland Korea in Chuncheon, Gangwon Province.

The event, which took place on the previous day, May 16, was an interactive program designed for more than 4,000 long-term customers who have been using LG Uplus services for over five years and hold VIP or higher membership status. In celebration of Family Month, the content was curated so that families could enjoy it together.

LG Uplus announced on the 17th that it held 'Legoland Run,' an experiential event for long-term customers, at Legoland Korea in Chuncheon, Gangwon Province. LG Uplus

The Legoland Run was a running program held along a 5 km lakeside trail in the Jungdo area near Legoland, where participants ran alongside Lego characters. After completing the running course with Lego characters, customers received complimentary one-day passes to Legoland. Additionally, participants were given commemorative gifts such as Lego Star Trek sets and souvenir t-shirts.

This event was planned as part of LG Uplus's year-round 'Long-term Customer Invitation Program.' LG Uplus has been increasing exclusive benefits and experiential events tailored for long-term customers, centered around its membership program, 'Uplus to Plus.' Since the beginning of this year, the company has enhanced culture and leisure-focused benefits for long-term customers, offering monthly special gifts, free tickets to the popular musical 'Lempicka,' as well as invitation events at Hwadam Forest for those who have been customers for over five years. In August, LG Uplus plans to hold a 'family water play event' in collaboration with Legoland.

Joon Young Jang, Executive Vice President and Head of the Marketing Group at LG Uplus, stated, "Our marketing efforts are focused on providing customers with differentiated experiences that can be continuously felt in their daily lives, going beyond simple discounts or one-off benefits." He added, "Based on a unique membership experience, we aim to enhance customer satisfaction and trust, and further strengthen customer value so that it leads to voluntary recommendations."

This content was produced with the assistance of AI translation services.