'The New Grandeur' Surpasses 10,000 Contracts on First Day of Launch, Achieving Second-Highest Record Ever

FLEOS Connect and Smart Vision Roof Draw Attention

Hyundai Motor Company's 'The New Grandeur' surpassed 10,000 contracts on its first day of launch, demonstrating strong interest in Korea's flagship sedan.

Hyundai Motor Company 'The New Grandeur'. Hyundai Motor Company

Hyundai Motor Company's 'The New Grandeur'. Hyundai Motor Company

On May 15, Hyundai Motor Company announced that it recorded a total of 10,277 contracts for The New Grandeur on its first day of launch. This is the second-highest figure among all facelift models, following the record of 17,294 units for the sixth-generation Grandeur (IG) facelift model released in November 2019.

The company emphasized that this achievement is especially significant given the recent automotive market environment, which is marked by a clear shift toward electric vehicles and increased demand for sport utility vehicles (SUVs). Despite being an internal combustion engine sedan and a facelift model, The New Grandeur achieved remarkably high contract numbers.

The success of The New Grandeur is attributed to enhancements in product quality that aimed for new-car-level changes. Extensive modifications were applied to both the exterior and interior design, surpassing the typical boundaries of a facelift model. In addition, the next-generation infotainment system, 'FLEOS Connect,' played a central role in innovating the digital experience, which has been evaluated as a key factor driving customer interest.

Among the contracts, gasoline models accounted for 58%, showing a higher selection rate compared to previous Grandeur models, while hybrid models made up 40% of the total. The relatively high proportion of initial contracts for the gasoline model is attributed to the delivery schedule for the hybrid model, which is set for the second half of the year due to the timeline for eco-friendly vehicle certification.

Hyundai Motor Company's 'The New Grandeur'. Hyundai Motor Company

Hyundai Motor Company's 'The New Grandeur'. Hyundai Motor Company

Notably, the highest trim level, 'Calligraphy,' accounted for 41% of all contracts. This represents a 12 percentage point increase compared to the previous Grandeur Calligraphy trim's share of 29%, reflecting a growing customer preference for premium features and differentiated product quality.

Customer response to advanced features has also been positive. 'Smart Vision Roof,' introduced for the first time by Hyundai Motor Company, recorded a 12.4% selection rate, indicating expanding demand for new emotional and convenience technologies.

A Hyundai Motor Company official stated, "The strong interest in The New Grandeur, even in a market dominated by electric vehicles and SUVs, reflects customer expectations for design, product quality, and digital innovation," adding, "We will continue to introduce products that provide new value to our customers."

This content was produced with the assistance of AI translation services.